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Christopher Ruvo

  • Executive Editor, News & Content Strategy

Chris spearheads ASI Media’s news coverage, leading the creation of daily articles, in-depth feature reports, podcasts and videos that tackle the most important topics in the promo products industry. His writing and multi-media work has earned numerous regional and national awards, including the 2019 and 2022 Neal Awards for “Best Range of Work By A Single Author.”

Stat Spotlight: The State of the Economy, Jobs & Inflation

Check out the numbers that tell the story of marketplace variables that impact the prom...

Ask Us Anything: How Will AI Change Promo?

A supplier and distributor with strong technology backgrounds share insights regarding ...

Gemline Debuts Online Tools To Automate Price Estimates, Streamline Kit Creation

The Top 40 supplier said the tools will greatly enhance the buying and selling experience.

Pioneer Balloon Files for Chapter 11 Bankruptcy; Tekweld Will Sell the Line in Promo

Pioneer is continuing to operate, as Chapter 11 works as a reorganization bankruptcy in...

Stephanie Preston Joins PCNA

The industry veteran is now the Top 40 supplier’s director of SMB marketing and sales e...

Obituary: Michael W. Dyas, Sterling Cut Glass

Dyas built the family-run supplier into a successful company that provided crystal trop...

Proforma, Fully Promoted Make the Franchise Times 400

The list, which features other companies with industry connections, is an annual rankin...

Yo! Shop Selling ‘Rocky’ Merch Opens at Philly’s ‘Rocky Steps’

It’s reportedly the first time in four decades that official merchandise from Philadelp...

The Bright Side: Gildan To Support SC Aquarium’s Student Education Programs

Locally based employees of the Top 40 supplier will also be helping the aquarium with e...

Hit Promo Hires Jon Norris to VP Role

A Power 50 member and the 2019 Counselor Technology Executive of the Year, Norris will ...

Distributor Warns of Sophisticated $170K Scam Attempt

Donald McAlister says the fraud was more cunning and elaborate than others he’s encount...

Delta Apparel Could Sell Its Salt Life Brand

Word on the Top 40 supplier’s possible sale comes as another apparel maker, HanesBrands...

SAAGNY’s Promotions East Show Draws Distributors, Inspires Solutions

The show featured nearly 190 exhibiting suppliers on two floors, plus professional educ...

BAMKO Names Brad White VP of Business Development

The Top 40 firm noted that White has extensive experience in the industry, including ti...

Ansun Graphics Acquires Fulton Screen Printing & Embroidery

The deal involves two companies in New York state with histories stretching back severa...

Tragic Factory Fire Could Affect Global Golf Ball Supply

A leading supplier of golf balls to the promo market weighs in on what it means for the...

Cintas’ Sales Rise 8.1% in Fiscal Year First Quarter

Buoyed by the results, the publicly traded Top 40 distributor has increased its sales a...

FTC Lawsuit Claims Amazon’s Fees Hurt Business; Promo Execs Agree

Industry firms that have done business on the online marketplace say Amazon’s third-par...

Judge: Merch Firm Fanjoy’s Bankruptcy Case Can Go Forward

The company owes more than $1 million to industry suppliers and screen printers.

Proforma Hires New CTO, Promotes Brian Carothers to CIO

The Top 40 distributor says the C-Suite moves will help it build even stronger technolo...

Ennis, Inc. Subsidiary Owed Millions Following Court Win

The case involved allegations of theft of trade secrets following an acquisition. Betwe...

5 Fun Merch Trends From the 2023 U.S. Ryder Cup Team’s Collection

Sleeveless polos, rope hats and right-chest pockets are among the styles spotted in the...

Travelers Insurance Sues Distributor, Alleging Trademark Infringement in Prospecting

The insurer alleged that Dynamic Online Marketing Corporation continued using its name ...

Massachusetts State Agency Plastic Bottle Ban Has Broader Sustainability Implications

Some promo suppliers that sell the single-use bottles, however, say their product has b...

Discount Marketing Products Moves to Bigger Facility

The Georgia-based supplier says it’s also expanded staff and streamlined order processi...