Fashion isn’t one size fits all. What’s in vogue for one demographic may be outré for another. A rising star employee with an eye toward professional flair will look for wildly different logoed apparel than a college student picking out tees for her sorority sisters. With that in mind, we picked out 10 popular end-user personas and dressed them head-to-toe in stylish industry gear. Which ones are your customers?
Click on the arrow to see the matching male and female personas.
Mom on the Move
Her schedule is always full, whether she’s heading to work, running errands or shuttling her kids to and from playdates and practices. This busy mother wants to look good without any fuss. She’s all about easy, comfortable style.
Her schedule is always full, whether she’s heading to work, running errands or shuttling her kids to and from playdates and practices. This busy mother wants to look good without any fuss. She’s all about easy, comfortable style.
DECORATION TIP
When embroidering on plaid, stay even with the lines of the print so your design doesn’t appear crooked. And consider limiting the artwork thread colors to avoid clashing.
Dad on the Go
Master of the barbecue and reigning fantasy football champ, this modern-day dad has embraced the suburban lifestyle and all it entails. Casual polos and roomy shorts are his off-duty uniform of choice, whether he’s grilling dinner or coaching his daughter’s softball team.
Master of the barbecue and reigning fantasy football champ, this modern-day dad has embraced the suburban lifestyle and all it entails. Casual polos and roomy shorts are his off-duty uniform of choice, whether he’s grilling dinner or coaching his daughter’s softball team.
DECORATION TIP
Try using a bold neon color or jumbo logo to transform a run-of-the-mill left-chest placement into something more exciting.
Don't Miss: Scenes From The Fashion Shoot
The Workout Warrior
Whether training for his next triathlon or simply eager to doff his shirt at the weekly pickup basketball game, this fitness fanatic is obsessive about staying in shape – and looking good while doing it. Performance fabric is his go-to companion at the local 24-hour gym and less sweaty locations.
Whether training for his next triathlon or simply eager to doff his shirt at the weekly pickup basketball game, this fitness fanatic is obsessive about staying in shape – and looking good while doing it. Performance fabric is his go-to companion at the local 24-hour gym and less sweaty locations.
DECORATION TIP
Invest in low-temperature inks to avoid dye migration when working with polyester and blends.
The Yoga Lover
This mantra maven has a closet full of colorful leggings and flowy tops as well as a dedicated space in her apartment for meditation (complete with soft music and scented candles, naturally). It’s not a stretch to say yoga is more than a hobby – it’s her lifestyle.
This mantra maven has a closet full of colorful leggings and flowy tops as well as a dedicated space in her apartment for meditation (complete with soft music and scented candles, naturally). It’s not a stretch to say yoga is more than a hobby – it’s her lifestyle.
FASHION TIP
Yoga pants have moved beyond basic black, incorporating colorful designs and body-contouring structure.
The Suit With Style
Even though he has to wear a jacket and tie to work every day, this business world up-and-comer needn’t sacrifice his personal style. Cuffed hems and a navy blazer give this professional a look with an edge.
Even though he has to wear a jacket and tie to work every day, this business world up-and-comer needn’t sacrifice his personal style. Cuffed hems and a navy blazer give this professional a look with an edge.
DECORATION TIP
Use two layers of tearaway backing to stabilize embroidery on oxford shirts.
The Polished Professional
With nary a hair out of place or a button undone, this power player is oh-so-tantalizingly close to achieving her corner office dream. She favors sleek styles with classic silhouettes, and she always has a cute, color-popping cardigan on hand in case of glacial office temperatures.
With nary a hair out of place or a button undone, this power player is oh-so-tantalizingly close to achieving her corner office dream. She favors sleek styles with classic silhouettes, and she always has a cute, color-popping cardigan on hand in case of glacial office temperatures.
FASHION TIP
Evoking mid-century modern style, the pencil skirt is making a comeback on runways.
The Festival Fashionista
This fun-seeker has tickets to all the big festivals (first stop: SoCal’s Nocturnal Wonderland) and enthusiasm to spare. She loves discovering hidden gems – whether it’s a hole-in-the-wall restaurant, secluded hiking spot or underrated coffee shop. Her eclectic taste in music is matched by her quirky fashion sense.
This fun-seeker has tickets to all the big festivals (first stop: SoCal’s Nocturnal Wonderland) and enthusiasm to spare. She loves discovering hidden gems – whether it’s a hole-in-the-wall restaurant, secluded hiking spot or underrated coffee shop. Her eclectic taste in music is matched by her quirky fashion sense.
SALES TIP
Clear plastic fanny packs and bags make a great giveaway for festivals.
The Righteous Raver
No concert or rave is too far away for this recent grad. But beyond his fun party life, he willfully does volunteer work and advocates for causes that empower diverse communities. Any retro style is fair game, as long as it’s reworked to give off a super-contemporary vibe.
DECORATION TIP
When screen printing on tie-dye, stick with simple, bold fonts and consider using an open fill to let the colors of the shirt show through.
No concert or rave is too far away for this recent grad. But beyond his fun party life, he willfully does volunteer work and advocates for causes that empower diverse communities. Any retro style is fair game, as long as it’s reworked to give off a super-contemporary vibe.
DECORATION TIP
When screen printing on tie-dye, stick with simple, bold fonts and consider using an open fill to let the colors of the shirt show through.
Don't Miss: Putting Together The Fashion Shoot
The Frat Boy
Not your standard-issue college bro, this quick thinker maintains his GPA while unleashing his mischievous sense of fun by organizing themed parties (from masquerades to The Great Gatsby). He lives in the fraternity house basement but his fashion sense is top notch, effortlessly mixing street style and preppie staples.
Not your standard-issue college bro, this quick thinker maintains his GPA while unleashing his mischievous sense of fun by organizing themed parties (from masquerades to The Great Gatsby). He lives in the fraternity house basement but his fashion sense is top notch, effortlessly mixing street style and preppie staples.
FASHION TIP
Coordinate a solid tie with a patterned shirt for serious pop and a mega-dose of stylish cool.
The Sorority Sister
This college student loves putting together a modern spin on ’90s-era style. She enjoys a good party but is plenty busy juggling academics, an internship and a part-time barista job at her school’s coffee shop.
This college student loves putting together a modern spin on ’90s-era style. She enjoys a good party but is plenty busy juggling academics, an internship and a part-time barista job at her school’s coffee shop.
FASHION TIP
The retro-cool of varsity and bomber jackets make them very in demand.