Social media has helped power and shape the hospitality industry, as people post where they’ve been, what they’ve seen and what they’ve eaten. Surveys show “instagrammability” – the wow factor a destination or experience provides – is something millennials consider when booking travel.

No doubt, promotional products are a great way for a hospitality brand to get additional exposure and all-important “likes,” especially if recipients choose to wear or display fun merchandise in their location pix.

“Lots of what I supply to my hospitality clients is wearable – it lets people know you were there,” says Mallory Ebrahemi, pictured here, creative branding consultant at Jack Nadel International. Think flower crowns, for example, at a Coachella tie-in party or event. She says dad hats are popular, as are items like necklaces and bracelets, and Japanese-style hand fans are becoming increasingly trendy among her client base.

Ebrahemi’s nightclub and day club clients typically have theme-driven events, so the merchandise she supplies is based on those variables. Many of them feature artist and/or client recognition, she adds.

For example, some of Ebrahemi’s club clients reward big spenders. If a guest drops $20,000 or more on bottle service, the venue may thank that guest by presenting them with a client recognition gift. “We’ve done extravagant gold or silver record plaques for these guests – sometimes they’re signed by the artist or musician – to commemorate the event,” she says.