ASI Show has joined forces with Promo Expo to better serve the Canadian marketplace by collaborating on the best possible events for suppliers, multi-line reps and distributors throughout the promotional products industry.

Under the agreement, ASI Show and Promo Expo will consolidate their events in Canada, jointly market each other’s events and commit to serving the Canadian marketplace together.

“I could not be more excited about our new show launch in Canada and our collaboration with the team at Promo Expo,” said Rita Ugianskis-Fishman, senior vice president and general manager of ASI Show. “We share the same desire to serve the industry with events that provide strong ROI for participants and, given the feedback we have all received, this direction is clearly the right one to take.”

ASI Show is a trade show organizer for the promotional products industry in the U.S. and Canada and Promo Expo provides events for the industry across Canada under the umbrella of Promotional Marketing Events (PME).

“Our customers asked us for fewer shows and improved value, so we listened to their needs, evolved the show experience and ultimately delivered better events with stronger participation from all membership categories,” said Neil Mihan, owner of Promotional Resource Group (PRG), a bilingual marketing company based in Ontario that specializes in servicing Canadian distributors. “We’re thrilled to embark on this alliance with ASI Show – an industry leader with the resources to help deliver improvements moving forward.”

For more information on events, contact Rita Ugianskis-Fishman at rugianskis@asicentral.com. For more information on ASI Canada, contact Ambassador Michelle Merrifield at mmerrifield@asicentral.com.