Sustainability November 19, 2025
PCNA Partners With Sustainable Drinkware Brands Ocean Bottle & HidrateSpark
The Counselor Top 40 supplier and its drinkware-focused subsidiary ETS Express will both carry a selection of products from the two brands.
Counselor Top 40 supplier PCNA (asi/66887) has added two new drinkware brands to its lineup.
The New Kensington, PA-headquartered firm partnered with sustainable drinkware companies Ocean Bottle (asi/74713) and HidrateSpark to carry a selection of their offerings for the promo industry, both through the main PCNA line and through the supplier’s drinkware subsidiary ETS Express (asi/51197).
Ocean Bottle’s products are made with at least 67% recycled materials, and each purchase funds the collection of 25 pounds of ocean-bound plastic – or about 1,000 disposable water bottles – before it reaches the ocean. To date, the company has diverted more than 40 million pounds of plastic waste from oceans.
“We’re honored to partner with this category-leading, innovative brand to deliver outstanding products, complemented by PCNA’s expert decoration capabilities,” said Liz Haesler, global chief merchandising officer at PCNA, and a member of ASI’s Promo for the Planet editorial advisory board. “We are committed to expanding our retail portfolio with brands like Ocean Bottle that perform, innovate and do right by people and the planet. These are principles that guide PCNA.”
12-ounce Ocean Bottle Brew (1606-22) from PCNA (asi/51197)
From HidrateSpark, PCNA will carry the brand’s PRO 2 smart bottles, which are made from recycled stainless steel and include techy features like automated hydration tracking through the company’s app.
“Hydration has always been an overlooked pillar of wellness, and we’re changing that,” said Sooyoung Kang, CEO of HidrateSpark. “By partnering with PCNA, we can put smarter hydration tools in the hands of more people and make water intake as top of mind as sleep, diet and exercise.”
Based on 2024 North American promotional products revenue of $659.8 million, PCNA ranked fourth on Counselor’s most recent list of the largest suppliers in the industry.
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