Sustainability January 15, 2026
Storm Creek Earns bluesign PRODUCT Certification
The Counselor Top 40 supplier becomes first U.S.-based promo apparel company with the designation.
Key Takeaways
• Storm Creek (asi/89879) has 75 apparel styles certified as bluesign PRODUCT, meeting defined material and production thresholds.
• The certification adds to the supplier’s existing sustainability credentials, including B Corp status and an EcoVadis Gold rating.
Storm Creek (asi/89879) has achieved a promo industry first.
The Eagan, MN-based apparel supplier, also a Counselor 2024 Best Place to Work, has earned bluesign PRODUCT certification for 75 pullover and quarter-zip styles, making it the first U.S.-based supplier in promo to achieve the designation.
The bluesign PRODUCT standard evaluates apparel based on chemical management, environmental impact and social responsibility throughout the supply chain. To qualify, garments must contain at least 90% bluesign-approved fabrics and 40% bluesign-approved components. They also must be produced in facilities that meet specific environmental and labor criteria.
According to bluesign, the system is designed to reduce the use of hazardous substances and improve resource efficiency while addressing worker safety.
“Achieving bluesign PRODUCT is not an easy task, as it requires brands and suppliers to meet strict criteria to create products with minimal impact on workers and the environment,” said Jenn Sugiyama, brand services manager at bluesign.
But Storm Creek didn’t simply pursue the certification to check a box or claim a title, says Storm Creek CEO Teresa Fudenberg, a member of Counselor’s Power 50 list of most influential people in the industry. Instead, the supplier sees it as part of a broader sustainability strategy.
“We did it because it aligns with our values and our responsibility as a supplier our partners trust,” Fudenberg said.
Storm Creek said the certification reflects changes integrated into its design, sourcing and production processes.
Storm Creek (asi/89879) becomes the first U.S.-based promo apparel company to achieve bluesign PRODUCT certification.
The announcement follows Storm Creek’s 2025 B Corp certification, which measures social and environmental performance, accountability and transparency. The company also holds an EcoVadis Gold rating, placing it among the top 5% of companies assessed globally by the sustainability ratings provider.
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