Sustainability April 10, 2025
VIDEO: Why Sustainability Matters to the Promo Industry
ASI Media Editor Theresa Hegel discusses why supply chain transparency and third-party certification are important.
Theresa Hegel, executive editor for special projects and sustainability at ASI, was a recent guest on the Branded Merch Network’s Why It Matters video series, which features candid conversations from promo professionals exploring why it matters for suppliers to produce better products, for distributors to sell better-sourced products and for end-buyers to choose responsibly made goods to convey their brand message effectively.
Key Takeaways
• Transparency Is Key: As sustainability becomes more important in the promotional products industry, it’s crucial for companies to be transparent about their supply chains and the impact of their products.
• Resource Hub: Promo for the Planet, ASI’s sustainability site, is dedicated to educating the branded merch industry about sustainability best practices and trends. The initiative includes a board of industry professionals who help guide content on the site.
• Client Demand: There’s significant demand from clients and end-users for sustainable and responsibly sourced products. Companies that can’t provide detailed information about a product’s sustainability are at a disadvantage.
• Risk Management: Ensuring supply chain transparency helps companies avoid risks associated with unethical practices, such as the use of forced labor. Companies that actively manage their supply chains are better positioned to avoid such issues.
• Getting Certified: Sustainability certification programs like EcoVadis, B Corp and bluesign are becoming increasingly important, helping companies demonstrate their commitment to sustainability and providing assurance to clients and end-users.
• Generational Influence: Younger generations are becoming more insistent on sustainability, driving change within companies. This shift is leading to a greater focus on eco-friendly products and sustainable practices across the industry.
Promo for the Planet is your destination for the latest news, biggest trends and best ideas to help build a more sustainable and socially-responsible industry.