The demand for sustainable products is growing strong. In fact, 60% of global consumers say sustainability is a top purchase consideration, per the Global Sustainability Study 2021 by Simon-Kucher & Partners.

Not an eco-friendly expert? That’s okay! ASI supplier Raining Rose Promos (asi/80489) is here to help. With this sustainability guide by your side, you’ll be able to speak to any client about promos that give back to our planet, as well as recommend the perfect products for their next project.

Why It Matters: Sustainable Talking Points

There are many reasons why businesses should invest in sustainable promos – they just might not be aware of them. Steer conversations in a productive direction by educating clients on the positive impact sustainable items will have on their business, brand goals and the planet at large.

• Reduce "Brandfill"
  Promo products can get a bad reputation for being low-quality items that are thrown away before clogging up landfills. However, suppliers have switched up their product offerings drastically over the decades to speak to this concern. Case in point: High-quality, recyclable products that will be held onto longer and produce less waste.
• High Perceived Value
  Consumers view sustainable products as premium items that are worth paying more for. This is great for clients who sell branded items directly to consumers but applies to free giveaways too. Recipients will recognize they got a top-quality product for free, which not only increases brand appreciation, but also shows your clients can be counted on for quality.

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Promo for the Planet is your destination for the latest news, biggest trends and best ideas to help build a more sustainable and socially-responsible industry.