PRESS RELEASES

ASI Holiday Preview Show Bets on Hot Items for the Gift-Buying Season

<p>TREVOSE, PA September 15, 2010 The ASI Show announced today that its Holiday Preview in Las Vegas beat the house in attracting distributors and suppliers eager to gather marketing and product ideas to help build momentum toward a strong close</p>

TREVOSE, PA - September 15, 2010

PRESS RELEASES

ASI Holiday Preview Show Bets on Hot Items for the Gift-Buying Season

TREVOSE, PA - September 15, 2010 - The ASI Show announced today that its Holiday Preview in Las Vegas beat the house in attracting distributors and suppliers eager to gather marketing and product ideas to help build momentum toward a strong close to 2010.

Featuring free education and tabletop exhibits, the ASI Holiday Preview Show took place at the Sands Expo Center Monday, September 13, and Tuesday, September 14.

“Whether your clients are searching for eco-friendly items or high-tech electronics to motivate and reward employees and customers, odds are you found them at the ASI Holiday Preview,” said Timothy M. Andrews, president of The ASI Show and president and chief executive officer of ASI. “Everywhere you looked you could find quality suppliers and impressed distributors.”

The show opened on Monday, September 13, with education sessions from 1 p.m to 5 p.m. led by industry expert David Blaise. The action-packed afternoon attracted more than 200 attendees. “Power Prospecting” and creating the “Ultimate Marketing Plan” were just a few of the hot topics discussed during the education program sponsored by Fields Mfg. (asi/54100).

More than 550 distributors attended the ASI Holiday Preview, where they had the opportunity to spend one-on-one time with top suppliers, including American Apparel (asi/35297), Fersten Worldwide (asi/53974), SanMar (asi/84863), Hit Promotional Products (asi/61125), Admints & Zagabor (asi/31516), Marathon/Prestige (asi/68707), Prime Resources (asi/79530) and Dard Products (asi/48500).

Exhibitors enjoyed steady traffic, myriad networking opportunities and exposure to quality distributors.

“The ASI Holiday Preview has been a great event,” said Maxine White, from Kool Trends (asi/65603). “We’ve met with many interested and enthusiastic distributors looking for hot items for the close of the year. We’ll benefit from our time spent here. I anticipate seeing new sales as a result.”

Distributors say ASI delivered a year-end punch at a time when they need it most.

“I’m so glad I attended the ASI Holiday Preview,” said Connie Briggs, from Press-A-Print (asi/299086). “There are great suppliers here and I’m definitely leaving with new ideas to bring back to my clients. This is such an important time of the year to stay focused and fresh. The ASI Holiday Preview has helped with both.”

“What a great show,” said Vinnie Erban, from Promotional Advertising Specs (asi/300707). “The format was perfect. I was able to participate in some amazing education while finding a number of new ideas for the fourth quarter. Thank you, ASI.”

Distributors can register for the upcoming first-quarter ASI Shows in Orlando (Sunday, January 23-Tuesday, January 25), Dallas (Wednesday, February 16-Friday, February 18) and New York (Tuesday, March 22-Thursday, March 24) at www.asishow.com, and suppliers may exhibit by contacting Karen DiTomasso at kditomasso@asicentral.com or visiting www.asistore.com.

About ASI
The Advertising Specialty Institute (ASI) is the largest media and marketing organization serving the advertising specialty industry, with a membership of over 26,000 distributor firms (sellers) and supplier firms (manufacturers) of advertising specialties. Supplier firms use ASI print and electronic resources to market products to over 22,000 ASI distributor firms. Distributor firms use ASI print and electronic resources, which contain nearly every product in the industry from more than 3,500 reputable suppliers, to locate supplier firms and to market services to buyers. ASI provides catalogs, information directories, newsletters, magazines, websites and databases, and offers e-commerce, marketing and selling tools. Visit ASI online at asicentral.com and on Facebook, Twitter, LinkedIn, YouTube, the CEO's blog and the ASI Social Network.

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