TREVOSE, PA – September 3, 2009 - Advertising Specialty Institute^®, the largest media and marketing organization serving the advertising specialty industry, today announced Counselor magazine won a national award from the American Society of Business Publication Editors (ASBPE) for best news analysis and investigative reporting.

Counselor was honored in the 31st Annual Azbee Awards of Excellence competition, which recognizes the best in editorial, design, and online achievements.  The award was presented for a series of online and print stories covering the fall of industry Top 40 distributor CorpLogoWare.  Counselor editor Andrew Cohen wrote the winning series, which also won a Neal Award from American Business Media earlier this year.

The winning ASI publication was cited among other nationally-recognized magazines, such as Fortune Small Business, BusinessWeek and Computerworld.
 
“This is ASI’s fourth award from the ASBPE in two years,” said Timothy M. Andrews, president and chief executive officer of ASI. “The award reflects our strong commitment to our readers, who have come to expect the best coverage from our long-standing devotion to editorial excellence.  We serve readers on the web, in video, in person and in print with original reporting to help them make smarter business decisions.”

More than 26,000 ASI distributors, suppliers and decorators use ASI’s editorial resources each day to learn about the latest industry news, ASI Education offerings, case studies and promotional products information. 

Counselor magazine has over 13,500 paid subscribers, including 1,000 issues delivered digitally.  The publication ranked No. 1 in ad pages for 2008 among all business-to-business magazines, as cited by min’s b2b magazine.

To read a portion of the winning series using your ASICentral.com username and password, click here.  For more information, contact Rich Fairfield, publisher of ASI’s six magazines, at rfairfield@asicentral.com.  To learn more about the ASBPE Awards, click here.

About ASI
Advertising Specialty Institute is the largest media and marketing organization serving the advertising specialty industry, with a membership of over 26,000 distributor firms (sellers) and supplier firms (manufacturers) of advertising specialties.  Supplier firms use ASI print and electronic resources to market products to over 22,000 ASI distributor firms.  Distributor firms use ASI print and electronic resources, which contain nearly every product in the industry from more than 3,500 reputable suppliers, to locate supplier firms and to market services to buyers.  ASI provides catalogs, information directories, newsletters, magazines, websites and databases, and offers e-commerce, marketing and selling tools.  Visit ASI online at asicentral.com and on Facebook, Twitter, LinkedIn, YouTube and the CEO’s blog.

Contact

Dawn Marie,
Executive director of corporate communications

Email industry news and press releases to Chris Ruvo, Digital News Director and Promogram Editor at cruvo@asicentral.com

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