Promo Industry, ASI And The Norman Cohn Family Raise $170,000 To Help Israel
ASI's matching fund drive is providing humanitarian aid and medical care
“Every time ASI calls on members of the promo community, whether to aid the victims of war, natural disasters or global health crisis, the response is swift and uncommonly generous,” said ASI CEO Tim Andrews
| TREVOSE, PA – November 10, 2023 |
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Employees of the Advertising Specialty Institute® (ASI), the Norman Cohn family and generous members of the promotional products industry together raised $170,314 to provide humanitarian aid to the people of Israel impacted by the October 7 terrorist attack on their country by the militant group Hamas.
ASI and the Cohn family, which has owned ASI since 1962, pledged to match $1 for every $2 donated by other members of the promotional products industry, up to $50,000.
“Every time ASI calls on members of the promo community, whether to aid the victims of war, natural disasters or global health crisis, the response is swift and uncommonly generous,” said Timothy M. Andrews, president and chief executive officer of ASI, the leading technology, marketing and information provider in the industry. “Our latest fund drive is another example of our collective commitment and solidarity. Together, we stand united.”
During its fund drive, ASI directed aid to three reputable organizations:
- United Hatzalah (israelrescue.org), which provides urgent, free medical aid
- IsraAID (israaid.org), a non-governmental international humanitarian aid organization
- Magen David Adom (afmda.org), Israel’s equivalent of the Red Cross
Notable promo company donors to ASI’s fund drive included Logomark/Valuemark (asi/67866), Lincoln Line (asi/52710), The Pin Machine (asi/78133), A-Best (asi/100661), The Image Group (asi/230069), AAA Innovations (asi/30023), Tempo Industries (asi/90859), AIM Smarter (asi/522700), Sprinters Advertising (asi/88891), Signet (asi/326636), Custom Logos (asi/173183), ETS Express (asi/51197), Hirsch (asi/61005), Promo Shop (asi/300446) and The Vernon Company (asi/351700).
Over the past 20 years, ASI has raised more than $2 million in donations, thanks to the generosity of industry members, ASI employees and the Cohn family. Over half has gone to international causes, such as hurricane and tsunami relief and the wars in Ukraine and Israel, along with natural disaster relief in the U.S. The other half has supported local causes ASI employees are engaged in, such as services provided by the county United Way, clothing drives for those seeking employment and luggage donations for kids in the foster system. ASI also donated one million meals to Feeding America during COVID.
About ASI
The Advertising Specialty Institute (ASI®; asicentral.com) serves a network of 25,000 suppliers, distributors and decorators in the $25.8 billion promotional products industry. ASI’s flagship product, the technology platform ESP®, manages the industry’s entire supply and marketing chain. ASI also produces award-winning digital content, live events and educational programs that enable companies in 53 countries to be more efficient, productive and profitable. ASI’s media and research operation provides the most authoritative business content in the industry, and the ASI Certification Program features 200+ live and online education courses for industry professionals. The company, family-owned and -operated since 1962, is proud to have been consistently ranked among the “Best Places to Work” in Philadelphia and Bucks County, PA.
