ASI Promotes Seth Kusiak To Chief Information Security Officer/Infrastructure VP

TREVOSE, PA – November 14, 2023

Driven by the critical importance of cybersecurity, the Advertising Specialty Institute^® (ASI) today announced the promotion of experienced technology leader Seth Kusiak to chief information security officer (CISO) and vice president of infrastructure.

“In today’s increasingly digital and connected world, it’s imperative for ASI to continue upholding the highest standards in safeguarding our cybersecurity and technology infrastructure,” said Timothy M. Andrews, president and chief executive officer of ASI, the premier technology, marketing and information provider in the $25.8 billion promotional products industry. “Seth’s proven track record, depth of knowledge and incredible skillset make him the perfect choice to steer our cyber initiatives. I’m confident Seth will continue aligning our development activities with the needs of our members, ensuring ASI remains at the forefront of technological security.”

“I’m confident Seth will continue aligning our development activities with the needs of our members, ensuring ASI remains at the forefront of technological security,” said ASI CEO Tim Andrews

Kusiak has worked at ASI for over 22 years, consistently rising through the ranks. In the newly created role of CISO, Kusiak is responsible for developing and implementing ASI’s cybersecurity and IT infrastructure strategies while leading a team of experts dedicated to enhancing performance and ensuring ASI continues to surpass all tech safety benchmarks.

“This promotion signifies our unwavering dedication to providing secure and impenetrable systems for our clients, ensuring seamless business operations and continued trust within the promo industry,” said Andrews. “ASI is also intent on embracing new technology like AI that not only elevates our capabilities but also redefines industry standards. By integrating emerging technologies into our operations, we provide our members with state-of-the-art solutions that further cement our reputation as a pioneer in the promo industry.”

ASI’s lineup of industry-leading technology solutions for the promotional products industry include the all-in-one business management platform ESP featuring a search engine with over 1 million products, customized and integrated websites and SEO and marketing services.

About ASI
The Advertising Specialty Institute (ASI^®; asicentral.com) serves a network of 25,000 suppliers, distributors and decorators in the $25.8 billion promotional products industry. ASI’s flagship product, the technology platform ESP^®, manages the industry’s entire supply and marketing chain. ASI also produces award-winning digital content, live events and educational programs that enable companies in 53 countries to be more efficient, productive and profitable. ASI’s media and research operation provides the most authoritative business content in the industry, and the ASI Certification Program features 200+ live and online education courses for industry professionals. The company, family-owned and -operated since 1962, is proud to have been consistently ranked among the “Best Places to Work” in Philadelphia and Bucks County, PA.