New ASI Local Listings Service Helps Distributors Capitalize On Search Traffic

TREVOSE, PA – November 3, 2021 – The Advertising Specialty Institute^® (ASI) today announced the availability of its newest service for promotional products distributors, ASI Local Listings, a more efficient way to boost a company’s online business image and capitalize on local search traffic.

After distributors sign up for ASI Local Listings, their company’s business information is updated in over 70 online directories like Google My Business, Bing, Yelp and Yellow Pages, making it faster and easier for customers searching for promo products to find a local distributorship.

“If you ask yourself how many times a week you Google businesses in your own town or neighborhood on the lookout for new products or services, you’ll understand exactly why ASI Local Listings is a must-have for promo companies looking to boost their brand visibility and make it easier for new customers to find them,” said Bob DeFord, ASI’s senior vice president of distributor sales and marketing.

ASI Local Listings can help distributors by:

• Updating 70+ directories with current, accurate business info
• Alerting businesses when customer reviews are posted, allowing for more immediate responses
• Providing automated reporting and access to real-time information updates

Added perks for distributors include improved Search Engine Optimization (SEO is the practice of increasing the quantity and quality of traffic to a company’s website through organic search engine results), a higher Google map ranking and increased brand awareness.

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“ASI Local Listings is a must-have for promo companies looking to boost their brand visibility and make it easier for new customers to find them,” said ASI's Bob DeFord

For more information on the ASI Local Listings service, contact Abby Koss, ASI’s director of marketing for distributor services, at akoss@asicentral.com.

About ASI
The Advertising Specialty Institute (ASI^®; asicentral.com) serves a network of 25,000 suppliers, distributors and decorators in the $20.7 billion promotional products industry. ASI’s flagship product, the technology platform ESP^®, manages the industry’s entire supply and marketing chain. ASI also produces award-winning digital content, live events and educational programs that enable companies in 53 countries to be more efficient, productive and profitable. ASI’s media and research operation provides the most authoritative business content in the industry, and the ASI Certification Program features 200+ live and online education courses for industry professionals. The company, family-owned and -operated since 1962, is proud to have been consistently ranked among the “Best Places to Work” in Philadelphia and Bucks County, PA.