PRESS RELEASES

ASI® Names Keith Tuskey Chief Technology Officer

<p>TREVOSE, PA – October 14, 2008 Advertising Specialty Institute®, the largest media and marketing organization serving the advertising specialty industry, announced today the promotion of Keith Tuskey to chief technology officer. Mr. Tuskey will be responsible for all product and</p>

TREVOSE, PA - November 14, 2008

PRESS RELEASES

ASI® Names Keith Tuskey Chief Technology Officer

TREVOSE, PA – October 14, 2008 - Advertising Specialty Institute®, the largest media and marketing organization serving the advertising specialty industry, announced today the promotion of Keith Tuskey to chief technology officer.

Mr. Tuskey will be responsible for all product and technology development, expanding efforts to deliver products and services that are more integrated, even simpler to upgrade and economical to support. He was previously director of product development at ASI and will report to Timothy M. Andrews, president and chief executive officer.

Mr. Tuskey has worked in the information technology area for 20 years, starting at Dow Jones, where he was in charge of building a team to develop rich applications aligned with strategic goals for the business. He has worked with companies like Adobe, Microsoft and Universal Studios to deliver toolkits, applications and integration products. Immediately prior to joining ASI, Keith worked on application solutions for Allstate and State Farm.

“Keith’s development experience will help guide the future direction of new market-leading technology products and upgrades from ASI,” said Timothy M. Andrews, president and chief executive officer of ASI. “Our focus will continue to be on creating products that make members of the ASI network more efficient and that save them money.”

Mr. Tuskey holds a bachelor’s of science degree in information technology, and he resides with his family in Dayton, New Jersey.

About ASI
Advertising Specialty Institute is the largest media and marketing organization serving the advertising specialty industry, with a membership of over 25,000 distributor firms (sellers) and supplier firms (manufacturers) of advertising specialties. Supplier firms use ASI print and electronic resources to market products to over 21,000 ASI distributor firms. Distributor firms use ASI print and electronic resources, which contain nearly every product in the industry from more than 3,500 reputable suppliers, to locate supplier firms and to market services to buyers. ASI provides catalogs, information directories, newsletters, magazines, websites and databases, and offers e-commerce, marketing and selling tools. Visit www.asicentral.com.