TREVOSE, PA – September 23, 2008 - Advertising Specialty Institute®, the largest media and marketing organization serving the advertising specialty industry, announced todayan upgrade to LogoMall that incorporates video and customizes Websites with new designs.    

LogoMall is used by ASI distributors and suppliers to market over 300,000 promotional products to buyers online and the LogoMall Network received over 800,000 visitors last month.

The upgrade allows distributor subscribers to use video to highlight new products and best-sellers, introduce their business, or share client testimonials with customers and prospects.  Videos can be submitted to ASI to host and integrate directly into a LogoMall Website, or a link from another service, such as YouTube, can be used.

New LogoMall designs are also available with the upgrade that distributors can use to customize their Websites and to improve branding online.  The six new designs allow subscribers to incorporate videos and also provide better navigation, complementary color schemes and functional layouts that showcase suppliers’ products.    

“Online video is one of the fastest-growing and most important advertising tools on the Internet,” said Karyn Coates, executive director of customer e-media for ASI.  “Our new LogoMall video service provides distributors with a way to reach their customers and prospects in a high-impact medium that will increase sales faster.”  

Experiences from LogoMall users have been positive and many have successfully expanded their reach in the marketplace by using the features of their Websites.

“LogoMall is a great tool to use to prospect for new business,” said Lindsay Dinan, account representative for Compas, Inc. (asi/166107).  “Although we have an online portal, we have been successful in using our LogoMall site to attract new customers.  We use the ‘manage link’ section to create links on different prospecting blogs and networking Websites.  This takes potential customers directly to the items they want.”

“We have been a member of ASI since 1998,” said Annie Breton, sales manager for BCH Unique Inc. (asi/37700).  “One of the top ways we have found to let end-buyers find our products is by promoting them on the LogoMall Network.  It allows us to harness the power of over 9,500 distributor Websites in our marketing.”
 
Current LogoMall subscribers can upgrade their site for $20 per month, and all LogoMall Websites use the same shopping engine technology that runs online stores for
Barnes & Noble, Circuit City, Home Depot and Walmart.

For more information about the LogoMall upgrade, contact Christian Brandt, executive director of distributor services, at cbrandt@asicentral.com.  Watch a demo of the new video service at http://videodemo.logomall.com and learn more about LogoMall at asicentral.com/logomall.

About ASI
Advertising Specialty Institute is the largest media and marketing organization serving the advertising specialty industry, with a membership of over 25,000 distributor firms (sellers) and supplier firms (manufacturers) of advertising specialties.  Supplier firms use ASI print and electronic resources to market products to over 21,000 ASI distributor firms.  Distributor firms use ASI print and electronic resources, which contain nearly every product in the industry from more than 3,500 reputable suppliers, to locate supplier firms and to market services to buyers.  ASI provides catalogs, information directories, newsletters, magazines, websites and databases, and offers e-commerce, marketing and selling tools.  Visit www.asicentral.com.

Contact

Dawn Marie,
Executive director of corporate communications

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