PRESS RELEASES
Two Top 40 Distributors Recognize ASI for Leading Industry Technology and Strategic Partnerships
Fully Promoted and The Vernon Company recognize ASI’s collaborations and successful ESP+ upgrade
“This recognition truly represents our clients’ confidence in ASI’s technology and partnership, especially the upgrade to ESP+, our next-generation platform.” - Matt Barnes, ASI executive vice president
The Advertising Specialty Institute® (ASI), the leading technology partner in the $26.6 billion promotional products industry, announces honors from two of North America’s largest distributors, The Vernon Company and Fully Promoted. Both companies recognized ASI for its advanced technology solutions and unwavering support, underscoring its innovative solutions that empower distributors to thrive.
Fully Promoted and ASI: Honoring industry excellence
Fully Promoted (asi/384000) marked its 25th anniversary at its national sales meeting, held during ASI Show Fort Worth. During the meeting, ASI was honored as Vendor of the Year, the only technology and services entity recognized. With nearly $128 million in sales, Fully Promoted ranked No. 21 on the 2024 Counselor Top 40 list of the promo industry’s most successful distributors.
The Vernon Company and ASI: Committed to growth and technology
At The Vernon Company’s (asi/351700) national sales meeting in Clearwater Beach, FL, attended by ASI Vice Chairman Matthew Cohn, ASI was named Strategic Partner of the Year, the only technology and services entity awarded, highlighting ASI’s critical role in distributor success. Vernon ranked No. 28 on the 2024 Counselor Top 40 distributor list with $81 million in sales.
Top distributors embrace ESP+ upgrade
ASI successfully upgraded both distributors from ESP Web to ESP+, ASI’s enhanced technology platform. With the full transition, distributors are experiencing enhanced functionality and real-time product updates. Vernon’s vice president of sales and marketing, Lisa Hubbard, praised the migration:
“Thank you so much for being so great and organized on this rollout process. It’s been a fantastic experience! We are incredibly grateful for our partnership.”
ASI’s ongoing commitment to distributor success
Matt Barnes, ASI executive vice president, acknowledged the impact of ASI’s technology innovations: “This recognition truly represents our clients’ confidence in ASI’s technology and partnership, especially the upgrade to ESP+, our next-generation platform.”
ESP+ is the industry standard for product discovery, order management and supplier connection in the promotional products sector. More than just a search tool, ESP+ is a fully integrated technology platform that streamlines operations, reduces manual effort and enhances distributor-supplier collaboration.
