ASI Raises the Bar with Launch of ESP Websites

Built for sales with e-commerce and preloaded with
social media sharing, virtual samples and video

TREVOSE, PA – May 21, 2012 – The Advertising Specialty Institute^® (ASI) today announced
the launch of ESP Websites, a state-of-the-art Web solution powered by an end-buyer-safe version of ESP^® that offers the latest Web technology and features a fast, dynamic shopping engine to drive sales and leads.

ESP Websites™ feature progressive Web design with hundreds of templates to choose from, allowing distributors to sharply differentiate their companies from the competition. All sites are e-commerce enabled, allowing members to accept credit cards and customers to make down payments to secure orders. All sites also come out of the box, so to speak, with hundreds of thousands of ad specialties, social media integration, product videos, marketing banners, news and more.

LogoMall^® customers can upgrade to an ESP Website for free.

The built-in features of every ESP Website include:

Product of the Day and Featured Product Sets: Give shoppers endless ideas.
Social Media: Share products directly on Facebook, Twitter and LinkedIn.
Videos: Product videos demonstrate how promotional products work and look.
Adobe-Powered Virtual Samples: Shoppers can automatically see their logo on more than 100,000 products.
Promotional News: End-buyer tailored information automatically pushed to all sites.

ESP Websites provide ASI distributor customers with an end-buyer-safe version of ESP, which means customers are shown only retail pricing while accessing the best data, sharpest images and latest product info available. Employing the same Internet shopping engine used by Walmart and Crate & Barrel, the site quickly drives end-buyers to the right product and directly to the shopping cart.

“To keep pace with today’s rapidly-changing online business environment, companies must move fast to excite clients and prospects with future-forward branding,” said Timothy M. Andrews, president and chief executive officer of ASI. “With the one-click ease of ASI’s all-new ESP Websites, distributors large and small get immediate access to the latest online tools and features needed to quickly create a custom-designed website that pops with distinction. No one else in the industry can match the accuracy, power and shopping sophistication of ESP Websites.”

Distributors provided with a sneak peek of ESP Websites are now starting to adopt the platform.

“We're very pleased to partner with ASI to offer ESP Websites to our top performing sales people,” said William D. Smith, Jr., executive vice president of Top 40 distributor Brown & Bigelow. “We're excited ASI has created a state-of-the-art solution that provides our sales people with a professional, functional and personal web presence. The functionality addresses the needs of tech savvy clients and sales people, with social media links, virtual sample creation, artwork transfers, shopping cart and payment processing. From a corporate perspective, we appreciate that one administrator can easily update editorial content and merchandise on all of the sites, eliminating the need for each sales person to focus on these tasks. This is an amazing solution we're proud to offer our team.”

LogoMall^® customers can upgrade to an ESP Website for free, plus receive a free ESP Website to brand for a best customer. To upgrade, visit www.asicentral.com/ESPwebsites or call ASI support at 1 (800) 546-1350.

New ESP Website customers are eligible to receive a free ESP Website to brand for a best customer. Contact your ASI account executive at 1 (800) 546-1350 or visit www.asicentral.com/ESPwebsites.

About ASI
The Advertising Specialty Institute (ASI) is the largest media, marketing and education organization serving the promotional products industry, with a network of over 27,000 distributors and suppliers throughout North America. ASI leads the industry in technology solutions, providing cloud-based e-commerce, enterprise resource planning software (ERP) and customer relationship management software (CRM). ESP Web is the industry’s leading tool for sourcing hundreds of thousands of products. A family-owned business since 1962, ASI also provides online research, marketing, advertising opportunities, trade shows, education, award-winning magazines, newsletters, custom websites and catalogs to help members sell, market and promote their brands. Visit ASI at www.asicentral.com and on Facebook, Twitter, LinkedIn, YouTube and the CEO’s blog.

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