ASI Partners with Adobe for Virtual Samples

State-of-the-art graphics feature now available in ESP Websites and ESP Web

TREVOSE, PA – May 31, 2012 – The Advertising Specialty Institute^® (ASI) today announced the platinum standard in virtual sampling technology is now available in its industry-leading sourcing and marketing tools for the promotional products industry.

ASI selected Adobe to provide members with state-of-the-art graphic features, available immediately in ESP Web™ and ESP Websites™ and coming soon to ESP Online at no additional charge. ESP Websites is a state-of-the-art Web solution powered by an end-buyer-safe version of ESP^® that offers the latest Web technology and features a fast, dynamic shopping engine to drive sales and leads.

ASI’s virtual sample tool sets an industry standard for simplicity and effectiveness. It’s an easy-to-use, “no-click” solution where a logo is uploaded to ESP Web and then applied automatically to every product that is virtual-sample ready. Out of the box, over 100,000 products are virtual-sample ready in ESP Web. Thousands of products are added daily and the number will soon exceed hundreds of thousands.

Features of Adobe's leading sampling technology include:

Easy operation. Add a logo once and it's automatically applied to all virtual-sample ready products. Add text, too.
Perfect sizing and placement. Once a logo is applied, it always appears at the proper size and in the right spot.
Quick switch. Update new logos in a snap.

“We’re very excited to provide Adobe’s leading virtual-sample service and are certain our members will be incredibly impressed with how easy it is to use,” said Dan O’Halloran, ASI’s executive vice president of distributor services. “When an end-buyer sees their logo on a crystal-clear product image in a presentation, they are more likely to buy, and sales and success are sure to follow.”

Virtual samples are a free service for all ESP users and are available now. The new Adobe solution will upgrade the current virtual-sample tool in ESP Online™ in late June.

LogoMall^® and other website customers interested in upgrading to ASI’s ESP Websites should visit www.asicentral.com/ESPwebsites. Call 800-546-1350 and ask to speak to your account executive to sign up for ESP.

About ASI
The Advertising Specialty Institute (ASI) is the largest media, marketing and education organization serving the promotional products industry, with a network of over 27,000 distributors and suppliers throughout North America. ASI leads the industry in technology solutions, providing cloud-based e-commerce, enterprise resource planning software (ERP) and customer relationship management software (CRM). ESP Web is the industry’s leading tool for sourcing hundreds of thousands of products. A family-owned business since 1962, ASI also provides online research, marketing, advertising opportunities, trade shows, education, award-winning magazines, newsletters, custom websites and catalogs to help members sell, market and promote their brands. Visit ASI at www.asicentral.com and on Facebook, Twitter, LinkedIn, YouTube and the CEO’s blog.

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