Slam Dunk: ASI Launches Product Bracket Contest

TREVOSE, PA – March 1, 2021 – The sports world goes tournament crazy in March, and the Advertising Specialty Institute^® (ASI) is getting in on the action today as it launches the month-long ASI Promo Insanity bracket contest to crown the favorite promo product category.

“Everyone has a favorite product category they gravitate toward time and again, and now’s the time to get in the stands and root for your squad,” said ASI Media Editor-in-Chief C.J. Mittica. “T-Shirts vs. Lanyards, Hats vs. Journals, Pens vs. Food – the list, and the game (#ASIPromoInsanity), rages on. Which are you going to choose?”

Here’s how the ASI Promo Insanity contest works:

• Each round’s voting goes live 9 a.m. ET Mondays and is open until 12 p.m. ET each Friday throughout March.
• To vote, visit the contest web page, where 16 of the most popular promotional categories are in brackets, seeded based on the total number of searches in 2020 in ASI’s ESP^® product search engine.
• In each round, viewers vote for their favorite promo product category in each matchup, until one winner remains.

“Everyone has a favorite product category they gravitate toward time and again, and now’s the time to get in the stands and root for your squad,” said ASI's C.J. Mittica.

The contest also has a play-to-win component. Visit ASI’s social media platforms – Facebook, Twitter, Instagram and LinkedIn – to join in the discussion and champion favorite product categories. If you comment, tag another person or share with the #ASIPromoInsanity hashtag, you can win a $50 Amazon gift card (awarded weekly), with a $100 gift card given away in the finals.

For questions about the contest, please contact C.J. Mittica at cmittica@asicentral.com.

About ASI
The Advertising Specialty Institute (ASI^®; asicentral.com) serves a network of 25,000 suppliers, distributors and decorators in the $20.7 billion promotional products industry. ASI’s flagship product, the technology platform ESP^®, manages the industry’s entire supply and marketing chain. ASI also produces award-winning digital content, live events and educational programs that enable companies in 53 countries to be more efficient, productive and profitable. ASI’s media and research operation provides the most authoritative business content in the industry, and the ASI Certification Program features 200+ live and online education courses for industry professionals. The company, family-owned and -operated since 1962, is proud to have been consistently ranked among the “Best Places to Work” in Philadelphia and Bucks County, PA.