ASI's 2012 Spectrum Celebration Catalog Offers Hot Deals and Cool Ideas

Best-selling end-buyer catalog available now in summer/fall edition

TREVOSE, PA – June 29, 2012 – The 2012 Spectrum Celebration™ catalog from the Advertising Specialty Institute^® is available now in a summer/fall edition with special sections featuring top-rated suppliers and hot sellers.

Guaranteed circulation of Spectrum Celebration is 200,000, and ASI has already received pre-orders totaling nearly 75,000 copies for its latest catalog offering.

The catalog contains over 200 products from over 50 suppliers, in all price ranges. Spectrum Celebration provides full-color imprinting for distributor logos on the front and back covers.

Spectrum Celebration features:

Special section highlighting the best products from the best suppliers
Hot sellers
Budget and planning guide
Self-mailer size that also fits easily into a 6" x 9" envelope
Free digital version, including a customizable version on ESP Websites™
Free shipping

“Just in time to take advantage of hot summer sales and cool fall specials, ASI is offering a special edition of its best-selling end-buyer Spectrum Celebration catalog,” said Dan O’Halloran, ASI’s executive vice president of distributor services. “At a glance, you can find top suppliers and hot sellers – making selling a snap.”

To view sample pages of the 2012 Spectrum Celebration catalog and to order online, click here. For more information, contact Dan Brown, executive director of distributor services, at dbrown@asicentral.com or at (800) 546-1350.

According to a recent ASI study of end-buyers, paper catalogs drive 93% of purchasing decisions. Further, the study shows that 91% of the time, recipients take action as a result of something they noticed in a paper catalog, with nearly half (49%) purchasing a product.

About ASI
The Advertising Specialty Institute (ASI) is the largest media, marketing and education organization serving the promotional products industry, with a network of over 27,000 distributors and suppliers throughout North America. ASI leads the industry in technology solutions, providing cloud-based e-commerce, enterprise resource planning software (ERP) and customer relationship management software (CRM). ESP Web™ is the industry’s leading tool for sourcing hundreds of thousands of products. A family-owned business since 1962, ASI also provides online research, marketing, advertising opportunities, trade shows, education, award-winning magazines, newsletters, custom websites and catalogs to help members sell, market and promote their brands. Visit ASI at www.asicentral.com and on Facebook, Twitter, LinkedIn, YouTube and the CEO’s blog.

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