TREVOSE, PA - June 11, 2010 - The Advertising Specialty Institute today announced the launch of a new catalog program that will provide distributors with a complete customer service center to answer client calls and track sales leads from end-buyers.

The first 100,000 copies of ASI’s 2011 Spectrum catalog will include an 800 number leading to call-center representatives who will answer product questions and track all leads for participating distributors.

Spectrum, which prints in November with a total circulation of 625,000, is one of nine customized catalogs offered by ASI as sales-generating tools for suppliers to advertise a wide variety of products and for distributors to sell, market and promote their brand.

“Suppliers can now review the performance of their advertisements while distributors can better market themselves as a sophisticated, full-service operation, no matter what their size,” said Timothy M. Andrews, president and CEO of the Advertising Specialty Institute.  “This increases the overall efficiency of any business, leaving distributors more time for selling.  It’s better service at the very same price.”

August 4 is the advertising deadline to participate in the new catalog program being offered in the 2011 Spectrum.  For more information, contact Dan Dienna, associate publisher, at ddienna@asicentral.com or at 800-546-1350.  To reserve copies prior to the November 2010 printing, contact Dan Brown, executive director for distributor services, at dbrown@asicentral.com or at 800-546-1350.  

Other Spectrum features include:                   

• “Customer Favorites” section, highlighting the most popular products
• Self-mailer size that fits easily into a 6” x 9” envelope
• Over 525 products from 100 quality suppliers
• Free digital version, including a customizable version on LogoMall websites.

According to a recent ASI study of end-buyers, paper catalogs drive 93% of purchasing decisions.  Further, the study shows that 91% of the time, recipients take action as a result of something they noticed in a paper catalog, with nearly half (49%) purchasing a product.

About ASI
The Advertising Specialty Institute (ASI) is the largest media and marketing organization serving the advertising specialty industry, with a membership of over 26,000 distributor firms (sellers) and supplier firms (manufacturers) of advertising specialties.  Supplier firms use ASI print and electronic resources to market products to over 22,000 ASI distributor firms.  Distributor firms use ASI print and electronic resources, which contain nearly every product in the industry from more than 3,500 reputable suppliers, to locate supplier firms and to market services to buyers.  ASI provides catalogs, information directories, newsletters, magazines, websites and databases, and offers e-commerce, marketing and selling tools.  Visit ASI online at asicentral.com and on Facebook, Twitter, LinkedIn, YouTube, the CEO’s blog and the ASI Social Network.

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Contact

Dawn Marie,
Executive director of corporate communications

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