ASI Covers National Political Conventions In Cleveland And Philadelphia

ASI Covers National Political Conventions In Cleveland And Philadelphia

TREVOSE, PA – July 19, 2016 –The Advertising Specialty Institute® (ASI) today announced it is providing boots-on-the-ground reporting from the Republican and Democratic national conventions as part of its comprehensive coverage of the presidential political season and its impact on the promotional products industry.

ASI Staff Writer John Corrigan (@Notready4Radio) is in Cleveland this week at the Republican National Convention (RNC) and Senior Editor Theresa Hegel (@TheresaHegel) will be in Philadelphia next week covering the Democratic National Convention.

Billionaire Donald Trump is expected to become the GOP presidential nominee at the RNC, and Democrat Hillary Clinton should clinch her party’s nomination at the DNC.

“ASI is committed to providing the promotional products industry with in-depth coverage of the entire political season,” said Editorial Director Andy Cohen. “Our reporting includes live coverage of the sales action at the national conventions, member polls and stories that provide unique insight into the role promotional products play in politics, along with ways ASI members can tap into the lucrative political marketplace.”

ASI’s coverage includes:

• Photos, videos and live Facebook feeds of the hoopla and the promotional products featured at the Republican and Democratic national conventions, taking place July 18-21 in Cleveland and July 25-28 in Philadelphia.
• Twice-monthly ASI Presidential Promo Polls. The latest nationwide poll on July 5 showed Clinton with the support of 57% of U.S. consumers, compared to 43% for Trump, among respondents asked by ASI which candidate’s bumper sticker they would be most willing to put on their car. Bumper stickers, yard signs and buttons remain among the most popular promotional products available.
• Stories on the millions the presidential candidates are spending on promotional products, including the $3.3 million Trump spent from March through May and the $280,000 Clinton spent in the same time frame.
• Podcasts with James Carville and Mary Matalin, national political commentators who offered insider predictions on how the next leader of the free world will impact the economy and small businesses at a July 14 keynote Q&A at ASI Show® Chicago.
• The connections between promo products and politics in a package of stories from ASI’s Counselor®magazine that included “How to Sell Campaigns,” “Marketing Lessons From the Presidential Election” and “How One Distributor Became Trump’s Go-To Iowa Promo Firm.”

ASI’s John Corrigan has a degree in journalism/political science from Temple University. Before joining ASI in February he worked as a collegiate correspondent for USA Today, feature reporter for Philadelphia Daily News and general assignment reporter and U.S. space and rocket center correspondent for theHuntsville Times/AL.COM.

Reporter Theresa Hegel’s many journalism awards include a 2016 national Jesse H. Neal finalist award for Best Range of Work by a Single Author, a second place National Federation of Press Women award for business reporting and two awards, for business and fashion writing, in the 2016 Pennsylvania Press Club Communications Contest. Most recently, she won two regional reporting awards from the American Society of Business Publication Editors.

Branded political campaign items like hats, pens, T-shirts and mugs are either given away at campaign events or sold through campaign stores. In 2015, the promotional products industry posted $22 billion in total sales of such logoed items, typically given away by companies, schools, campaigns and organizations to publicize a company, candidate, product or event or to thank employees and clients.

For more information on ASI’s editorial coverage, please contact Editorial Director Andy Cohen atacohen@asicentral.com or visit ASI at www.asicentral.com.

About ASI
The Advertising Specialty Institute (ASI®) serves a network of 25,000 suppliers, distributors and decorators in the $22 billion promotional products industry. ASI’s flagship product, the technology platform ESP®, manages the industry’s entire supply and marketing chain. ASI also produces award-winning digital and print content, live events and educational programs that enable companies in 61 countries to be more efficient, productive and profitable. ASI’s Counselor® magazine provides the most authoritative business content in the industry, and the ASI Certification Program features 500+ live and online education courses for over 40,000 professionals. The company, family owned and operated since 1962, is proud to have been consistently ranked among the “Best Places to Work” in Philadelphia and Bucks County, PA. For more info: www.asicentral.com.