ASI's ESP Mobile App Now Virtual Sample Enhanced

Latest version of industry's most popular iPhone app available for download

TREVOSE, PA - July 23, 2013 - The Advertising Specialty Institute^® (ASI) today announced the availability of its latest ESP Mobile™ app, with new features and enhancements that include a magic wand that instantly alerts users to all products that are virtual sample-enabled.

Designed by ASI’s User Experience and Product Development teams, the ESP Mobile app for Android, iPhone and iPad is available free to authorized distributors of promotional products who are ESP^® subscribers. The innovative apps are fast and intuitive, allowing users to respond quickly to clients while conducting business on the run.

Since launch, users have downloaded nearly 12,000 ESP Mobile apps, with over 5,000 searches conducted in ESP on average each week. The latest available features include:

Virtual sample enhancements. Magic wand instantly alerts users to all virtual sample-enabled images.
More intuitive design. Adjust logo size and placement with easy-to-use slider tools.
Android push notification. Upon request, product news and updates automatically pushed to Android devices.

“The latest cool features in ASI’s ESP Mobile apps offer on-the-go customers an even better way to stay one step ahead of the competition,” said Timothy M. Andrews, president and chief executive officer of ASI. “With each new technological advance we make, ASI reaffirms its commitment to providing members with more tools and greater functionality across every available medium, from mobile to desktop.”

Mobile’s integration with ASI’s ESP Web^® means distributors can source and order every ad specialty product in the industry from more than 3,200 suppliers. In addition to searching the ad specialty industry’s largest and most accurate product database, users can get industry news updates, view the latest product pricing, see razor-sharp images, check out supplier ratings, request quotes and e-mail clients products 24/7.

ESP’s Mobile apps have earned raves from users, with comments that include: “I commute to work so being able to look up a product on the go is extremely helpful,” “Great layout. Very intuitive” and “This new app has already made me two sales in one month.”

Download the free iPhone and iPad apps from iTunes by clicking here, and download the free Android app from the Google Play store. To purchase ESP, call your ASI account executive at 1 (800) 546-1350. With questions, contact ASI’s product and technical support team at support@asicentral.com.

About ASI
The Advertising Specialty Institute (ASI) is the largest media, marketing and education organization serving the promotional products industry, with a network of over 25,000 distributors and suppliers throughout North America. ASI leads the industry in technology solutions, providing cloud-based e-commerce, enterprise resource planning software (ERP) and customer relationship management software (CRM). ESP Web^® is the industry’s leading tool for sourcing hundreds of thousands of products. A family-owned business since 1962, ASI also provides online research, marketing, advertising opportunities, trade shows, education, award-winning magazines, newsletters, custom websites and catalogs to help members sell, market and promote their brands. Visit ASI at www.asicentral.com and on Facebook, Twitter, LinkedIn, YouTube and the CEO’s blog.

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