ASI Reports Ad Specialty Sales Hit Record-Breaking $21.5 Billion

“I believe the economy is better, there is consumer confidence and clients feel it,” Memo Kahan, president of Top 40 firm PromoShop (asi/300446), told Counselor Promogram. “When we feel good, we tend to spend more. Couple all this with gas prices going down, a stronger dollar and steady GDP growth and things are good.”

According to ASI reports, nearly two-thirds of distributors reported a sales increase in 2014 over 2013, with larger revenue distributors with more than $1 million in annual revenues posting higher percentage sales increases than smaller revenue distributors. ASI’s most recent Global Advertising Specialties Impressions Study on ROI shows promotional products consistently rank among the most influential, enduring and cost-effective ad mediums available.

As part of its ongoing effort to gather, analyze and publish key industry metrics, every year ASI’s Counselor magazine publishes the “State of the Industry” report in July. To take the survey, click here if you are a distributor and click here if you are a supplier.

To learn more about ASI research and sales analysis, contact Nathaniel Kucsma, ASI’s director of marketing research, at nkucsma@asicentral.com.

In December 2014, ASI commissioned an exclusive survey to estimate industry sales for the fourth quarter of 2014 as well as the end of year summary for 2014. Invitations went to ASI distributor members who had been in business at least one year.

About ASI
The Advertising Specialty Institute (ASI) is the largest media, marketing and education organization serving the promotional products industry, with a network of over 25,000 distributors and suppliers throughout North America. ASI leads the industry in technology solutions, providing cloud-based e-commerce, enterprise resource planning software (ERP) and customer relationship management software (CRM). ESP Web^® is the industry’s leading tool for sourcing hundreds of thousands of products. A family-owned business since 1962, ASI also provides online research, marketing, advertising opportunities, trade shows, education, award-winning magazines, newsletters, custom websites and catalogs to help members sell, market and promote their brands. Visit ASI at www.asicentral.com and on Facebook, Twitter, LinkedIn, YouTube and the CEO’s blog.