TREVOSE, PA – February 22, 2010 – Advertising Specialty Institute® reported today its LogoMall Network websites for distributors now have the option to feature a new type of interactive video to increase online sales.

Website owners can choose from a collection of professionally-produced, ready-to-use videos featuring a spokesperson who personally greets visitors and engages them to find promotional products and ideas throughout the site.  The videos are produced by ASI affiliate RIVWorks Inc. 

Custom video can also be created, where the LogoMall owner can personalize their own video, offering a way to further reinforce their brand and simultaneously drive higher sales conversions.

“Industry companies must stay well ahead of the digital marketing curve and the online competition,” said Timothy M. Andrews, president and chief executive officer of ASI.  “These videos are the latest, hottest interactive medium available for LogoMall sites.  The videos are so easy to use and they’ll make you more money and save time that you would have spent programming them yourself.  You’ve got an extra edge with this service.”

In addition, an ongoing program will run automatically in the background that constantly gathers data about visitors and uses that data to suggest additional ways to target your video message. 

“ASI’s LogoMall is an incredible marking tool and with RIVWorks, it becomes even more powerful because the interaction with potential shoppers translates into more sales,” said Ty Ricker, co-founder and vice president of new business development at RIVWorks.com.  “The professionalism of these videos also adds a tremendous amount of credibility to the site.”

Real-time analytics track each campaign to show distributors their video impressions and click-through rates to document leads.  The interactive platform also records whether visitors are first-time or return, and then it delivers the right video instantly. 

Distributors with a LogoMall site can subscribe to the new video service immediately, at special pricing for ASI members.  

To view an online demo, click here.  For more information or to subscribe, click here or contact Karyn Coates, director, eMedia and member benefits, at kcoates@asicentral.com

About ASI
The Advertising Specialty Institute (ASI) is the largest media and marketing organization serving the advertising specialty industry, with a membership of over 26,000 distributor firms (sellers) and supplier firms (manufacturers) of advertising specialties.  Supplier firms use ASI print and electronic resources to market products to over 22,000 ASI distributor firms.  Distributor firms use ASI print and electronic resources, which contain nearly every product in the industry from more than 3,500 reputable suppliers, to locate supplier firms and to market services to buyers.  ASI provides catalogs, information directories, newsletters, magazines, websites and databases, and offers e-commerce, marketing and selling tools.  Visit ASI online at asicentral.com and on Facebook, Twitter, LinkedIn, YouTube, the CEO’s blog and the ASI Social Network.       

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Dawn Marie,
Executive director of corporate communications

Email industry news and press releases to Chris Ruvo, Digital News Director and Promogram Editor at cruvo@asicentral.com

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