PRESS RELEASES

ASInternet® Achieves 7,000 Participants

<p>Press Room Press Releases ASInternet® Achieves 7,000 Participants Features over 300,000 promotional products on industry’s leading website hosting service TREVOSE, PA October 7,</p>

TREVOSE, PA - February 28, 2008

PRESS RELEASES

ASInternet® Achieves 7,000 Participants

TREVOSE, PA - October 7, 2005 - Advertising Specialty Institute^® (ASI^®), the largest media organization serving the promotional products industry, announced today that ASInternet now has 7,000 participating distributors and suppliers, featuring over 300,000 promotional products on their websites.

ASInternet was launched in 1995, and has since pioneered the growth of website development for the promotional products industry. Its popularity has grown quickly, because it provides opportunities for over 1,000 ASI supplier members to advertise and to sell imprintable products on over 6,300 ASI distributor members’ websites. Distributors are also finding that ASInternet offers an economical way to sell products online to clients, around the clock.

Dale Denham, senior vice president at ASI, said: “ASInternet continues to be the largest website provider in the industry, adding over 1,400 websites just this last year. It also continues to become more popular with promotional products distributors and end buyers, who are performing over 1.5 million product searches monthly on our websites.”

Reactions from ASI distributors and ASI suppliers who use ASInternet to build and manage their websites are positive.

Nat Morse, owner of Morse Group (asi/277328), said: “We signed on as the first company to use ASInternet 10 years ago. Our website has really leveled the playing field for us, because we can offer our clients thousands of products, just like larger companies. I refer customers to it all the time, especially when I’m traveling.”

Jack Teague, president of Counselor® Top 40 Supplier™ BIC Graphic USA (asi/40480), said: “ASInternet has helped to increase the company’s presence on the Web and has provided an additional channel to help distributors sell more BIC products.”

Charles Cassely, president of C&C Promotions (asi/154738), commented: “The results from using ASInternet have been amazing for my business. As of July this year, my sales are up 650% from July 2003, when my website was built and went live. I can honestly attribute the recent success to the professionals at ASI and the quality of the ASInternet product.”

June Edwards, group marketing manager for Counselor Top 40 Supplier Magnet LLC (asi/68520), said: “We are one of the world’s largest suppliers of magnets, and ASInternet has opened the door to more distributors and increased exposure to more customers for us.”

These businesses are taking advantage of ASInternet’s ability to reach new customers with an enhanced online presence and are bringing a wider selection of products to current customers even faster than before.

For more information about ASInternet and how a promotional products website can increase your revenues, contact an ASI account manager, at 800-546-1350.

About ASI
Advertising Specialty Institute is the largest media organization serving the promotional products industry, with a membership of 21,000 distributor firms (sellers) and supplier firms (manufacturers) of promotional products. Supplier firms use ASI print and electronic resources to market products to more than 18,000 ASI distributor firms. Distributor firms use ASI print and electronic resources, which contain more than 750,000 promotional products, to locate supplier firms and to market services to buyers. ASI provides catalogs, informational directories, newsletters, magazines, websites and databases, and offers interactive e-commerce, marketing and selling tools. Visit www.asicentral.com.