PRESS RELEASES

ASI® Promotes Timothy M. Andrews To President and Chief Executive Officer

<p>Press Room Press Releases ASI® Promotes Timothy M. Andrews To President and Chief Executive Officer Assumes Dual Title and Appointed Board Member of ASI Computer Systems,</p>

TREVOSE, PA - February 28, 2008

PRESS RELEASES

ASI® Promotes Timothy M. Andrews To President and Chief Executive Officer

TREVOSE, PA – May 29, 2007 - Advertising Specialty Institute® (ASI), the largest media and marketing organization serving the advertising specialty industry, announced today that Timothy M. Andrews has been promoted to President and Chief Executive Officer.

Andrews assumes the dual title of President and Chief Executive Officer and also has been appointed to the board of directors of ASI Computer Systems, Inc®. Prior to this promotion, Andrews was President of ASI.

This promotion signifies the inaugural naming of a President and Chief Executive Officer for the Advertising Specialty Institute.

“We are proud to make this announcement,” said Norman Cohn, chairman of ASI. “Tim joined ASI as its President in 2003 and, since that time, we have seen how he has successfully developed and shaped the strategic direction for the company.”

“Since joining the company, Tim has enhanced ASI’s membership services, not only introducing many valuable new member benefits, but also significantly improving the quality of service ASI members receive,” Cohn said. “The innovative ideas that Tim provides, the expertise he demonstrates when making strategic business decisions, and his passion for leading by example, are all admirable qualities and skills. ASI is proud of all that Tim has accomplished in the last four years, and we look forward to even greater success in the future with Tim’s increased responsibilities as President and CEO.”

Matthew Cohn, President of The ASI Show, said “This promotion is well-deserved. ASI members, employees and the leadership team of ASI have confidence in Tim, and he has had a positive, visible impact on the advertising specialty industry and ASI. His role will continue to expand, and his valuable input, industry expertise and leadership skills will be relied upon to shape and develop ASI moving forward.”

In his role as a director of ASI Computer Systems, Inc., Andrews will evaluate and further determine ways to integrate technologies developed by ASI and by ASI Computer into new features for existing products and services and to create new ones.

“I’m as excited today about the opportunity to be at ASI as I was when I joined four years ago,” Andrews said. “We are in a dynamic, changing industry, and I look forward to continuing to look for ways ASI can help our 24,000 distributor and supplier firms to be more productive and more profitable.”

For more information about the promotion of Timothy M. Andrews to President and Chief Executive Officer of ASI, contact Matthew Cohn, President of The ASI Show, at 800-546-3300 or at mcohn@asicentral.com.

About ASI
Advertising Specialty Institute is the largest media and marketing organization serving the advertising specialty industry, with a membership of 24,000 distributor firms (sellers) and supplier firms (manufacturers) of advertising specialties. Supplier firms use ASI print and electronic resources to market products to more than 20,000 ASI distributor firms. Distributor firms use ASI print and electronic resources, which contain more than 750,000 ad specialties, to locate supplier firms and to market services to buyers. ASI provides catalogs, informational directories, newsletters, magazines, websites and databases, and offers interactive e-commerce, marketing and selling tools. Visit www.asicentral.com.