PRESS RELEASES

ASI® Names Vince Bucolo Chief Operating Officer

<p>Press Room Press Releases ASI® Names Vince Bucolo Chief Operating Officer TREVOSE, PA – September 12, 2007 Advertising</p>

TREVOSE, PA - February 28, 2008

PRESS RELEASES

ASI® Names Vince Bucolo Chief Operating Officer

TREVOSE, PA – September 12, 2007 - Advertising Specialty Institute® (ASI), the largest media and marketing organization serving the advertising specialty industry, named Vince Bucolo chief operating officer.

Mr. Bucolo was previously senior vice president. He has worked for ASI for 29 years in leadership roles in the areas of finance, purchasing, production, customer service and new member acquisition.

As chief operating officer, Mr. Bucolo will continue to report to Timothy M. Andrews, president and chief executive officer, and he will continue to be responsible for all production of magazines, catalogs and marketing materials; customer service; membership recruitment; and warehouse services.

In addition, Vince Mendola, chief financial officer, will now report to him, to leverage Bucolo’s business management skills across finance and, as appropriate, other parts of the organization.

“Vince has introduced more efficient ways of doing business, and I expect that to continue to be the case,” said Timothy M. Andrews, president and chief executive officer. “He has helped to seamlessly incorporate the production of three apparel magazines that ASI acquired, has improved customer service and has developed sales approaches to reach record levels of new members.”

“One of his more notable assignments involved helping to research and select our current location and then successfully consolidating four separate offices into our single headquarters,” Andrews said.

“I appreciate this opportunity,” said Bucolo. “ASI is the leader in the promotional products industry. I look forward to developing additional products and services to help our members grow, and also to researching and implementing new ways that ASI can become more productive.”

Mr. Bucolo holds a Bachelors of Business Administration degree from Temple University and a Masters of Business Administration degree from La Salle University. He resides in Newtown, Pennsylvania, with his wife, Rita, and children, Vinnie and Angela.

About ASI
Advertising Specialty Institute is the largest media and marketing organization serving the advertising specialty industry, with a membership of 24,000 distributor firms (sellers) and supplier firms (manufacturers) of advertising specialties. Supplier firms use ASI print and electronic resources to market products to more than 20,000 ASI distributor firms. Distributor firms use ASI print and electronic resources, which contain more than 750,000 ad specialties, to locate supplier firms and to market services to buyers. ASI provides catalogs, informational directories, newsletters, magazines, websites and databases, and offers interactive e-commerce, marketing and selling tools. Visit www.asicentral.com.