PRESS RELEASES

ASI® Names Mark Quinn Chief Financial Officer

<p>TREVOSE, PA – February 14, 2008 - The Advertising Specialty Institute® (ASI), the largest media and marketing organization serving the advertising specialty industry, named Mark Quinn, CPA, chief financial officer. Mr. Quinn will report to Vince Bucolo, chief operating officer, and he will oversee the finan</p>

TREVOSE, PA - February 28, 2008

PRESS RELEASES

ASI® Names Mark Quinn Chief Financial Officer

TREVOSE, PA – February 14, 2008 - The Advertising Specialty Institute® (ASI), the largest media and marketing organization serving the advertising specialty industry, named Mark Quinn, CPA, chief financial officer.

Mr. Quinn will report to Vince Bucolo, chief operating officer, and he will oversee the finance operations for ASI and will work with its senior leaders to analyze the financial performance of their units and to streamline operations.

In addition, he will provide strategy and direction for creating a consistent, timely and accurate fiscal reporting structure for ASI as it continues to integrate the reporting function into a new central information system.

Before joining ASI, Mr. Quinn was vice president and chief financial officer of Content Data Solutions, a firm that provides data conversion, data management, digital publishing websites and pre-press services. In that role, he was responsible for all finance, business planning and strategic planning decisions.

Prior to Content Data Solutions, Mark served for 15 years with CONRAIL, based in Philadelphia. He started his career as an internal auditor, before advancing to contract manager. In that position, he led the team that redesigned the department and which became the benchmark of the railroad industry by utilizing various technologies. His most recent position was director of asset utilization.

“We are pleased to welcome Mark,” said Vince Bucolo, chief operating officer for ASI. “His extensive experience in using technology to drive financial operations is impressive and I’m confident that his contributions will improve business processes at ASI very quickly.”

“This is an exciting time for ASI,” said Quinn. “It is the leading organization in the promotional products industry, it continues to grow, and I look forward to enhancing systems and developing new ones that will increase productivity and increase efficiencies.”

Mr. Quinn holds a bachelor of science degree in accounting from Villanova University and he is a Certified Public Accountant and a member of the Pennsylvania Institute of Certified Public Accountants. He resides in Springfield, Pennsylvania, with his wife, Jennifer, and children, Ashley and Mark, Jr.

For more information, contact Vince Bucolo, chief operating officer for ASI, at vbucolo@asicentral.com.

About ASI
Advertising Specialty Institute is the largest media and marketing organization serving the advertising specialty industry, with a membership of over 25,000 distributor firms (sellers) and supplier firms (manufacturers) of advertising specialties. Supplier firms use ASI print and electronic resources to market products to over 21,000 ASI distributor firms. Distributor firms use ASI print and electronic resources, which contain nearly every product in the industry from more than 3,500 reputable suppliers, to locate supplier firms and to market services to buyers. ASI provides catalogs, information directories, newsletters, magazines, websites and databases, and offers e-commerce, marketing and selling tools. Visit www.asicentral.com.