PRESS RELEASES

ASI® Launches Prospect Hunter

<p>Press Room Press Releases ASI® Launches Prospect HunterForm New Relationships, Increase Sales with Custom Marketing Lists TREVOSE, PA – October 30, 2007 Advertising Specialty Institute®, the</p>

TREVOSE, PA - February 28, 2008

PRESS RELEASES

ASI® Launches Prospect Hunter

TREVOSE, PA – October 30, 2007 - Advertising Specialty Institute®, the largest media and marketing organization serving the advertising specialty industry, announced today that it launched Prospect Hunter in ASI CreditConnect™ to provide custom marketing lists.

Prospect Hunter allows suppliers to generate, sort, download and export marketing lists quickly, providing a competitive edge in the marketplace with the most qualified sales leads from targeted companies.

Suppliers can build prospect lists of distributors based upon average pay habits, sales volume, zip code and distance range, number of employees, product lines, and industry segments.

“ASI provides more ways for distributors, suppliers and decorators to connect, form relationships and develop new accounts,” said Timothy M. Andrews, president and chief executive officer of ASI. “Prospect Hunter is like having an agency right in your home or office, providing you with qualified prospects to keep your business growing.”

ASI members will increase their business by using Prospect Hunter as suppliers find more distributors that provide specific product lines that suppliers prefer to sell or would like to begin selling. Suppliers and distributors may also find each other locally, possibly for the first time, as well as in other vicinities that the supplier identifies.

In addition, suppliers and distributors will connect with more decorators for imprinting, embroidery and engraving services in locations across North America.

The data provided by Prospect Hunter is the most accurate and current credit and demographic information available on all of the more than 20,000 distributors in the advertising specialty industry.

For more information about Prospect Hunter and for an online demo, visit www.asicentral.com/prospecthunter, or contact Gene Rahill, Sales Director, at grahill@asicentral.com or 800-546-1350.

About ASI
Advertising Specialty Institute is the largest media and marketing organization serving the advertising specialty industry, with a membership of 24,000 distributor firms (sellers) and supplier firms (manufacturers) of advertising specialties. Supplier firms use ASI print and electronic resources to market products to more than 20,000 ASI distributor firms. Distributor firms use ASI print and electronic resources, which contain nearly every product in the industry from over 3,500 reputable suppliers, to locate supplier firms and to market services to buyers. ASI provides catalogs, informational directories, newsletters, magazines, websites and databases, and offers interactive e-commerce, marketing and selling tools.