PRESS RELEASES

ASI Launches Catalog Featuring High-End Award and Incentive Products

<p>Press Room Press Releases ASI Launches Catalog Featuring High End Award and Incentive Products Rewards & Incentives Features Products Targeted to a $25 Billion MarketSeptember 13,</p>

TREVOSE, PA - February 27, 2008

PRESS RELEASES

ASI Launches Catalog Featuring High-End Award and Incentive Products

September 13, 2004, Trevose, PA -- The Advertising Specialty Institute, the largest member organization in the promotional products industry, announced the availability of its new catalog, Rewards & Incentives, a promotional products catalog specifically targeted to buyers of award gifts.

Rewards & Incentives is now available to distributors, just in time to show to customers who are considering year-end recognition for valued employees, colleagues or clients, or are planning their 2005 incentive programs.

According to a report by the Incentive Federation, “ US businesses spend more than $25 billion annually to motivate salespeople to sell and customers to buy, and all employees to work more effectively.” With reward and incentive programs accounting for over $5.6 billion in promotional products sales, that leaves a very large market to be tapped.

Research shows that tangible incentives are more motivating, over the long term, than cash. Unlike cash, which comes to be thought of as salary or bonus and not a thing to show off or discuss with colleagues, an award is a source of pride and something to be displayed.

“Rewards & Incentives was created with a broader range of products than most awards catalogs, while maintaining the integrity of the category of rewards and incentives,” says Christian Brandt, ASI catalog sales manager. “Designed with the look, feel and content requested by users of high-end premiums, Rewards & Incentives features only products that are perfect for incentive programs, milestone events, sales rewards, safety awards and more.”

Rewards & Incentives is a retail-style, 8 ¼" x 10 ½" size that gives the end-user an aesthetically appealing, easy-to-read catalog with crisp, clear product photographs. Distributors get an easy-to-mail catalog that features products for a wide range of reward occasions, along with detailed descriptions that support an effective selling experience.

To order Rewards & Incentives, distributors should click here http://www.asicentral.com/asp/open/ProductsAndServices/dist/catalogs/ri.asp, or contact an ASI catalog sales representative at 800-546-1365.

Advertising Specialty Institute (www.asicentral.com) is the largest media organization serving the promotional products industry, with a membership of 20,000 distributors (sellers) and suppliers (manufacturers) of promotional products. Suppliers use ASI print and electronic resources to promote their products to more than 17,000 ASI distributors. Distributors use ASI print and electronic resources, which contain more than 650,000 promotional products, to locate supplier products and to promote their services to buyers of promotional products. ASI was founded in 1950 and employs a staff of 500. The company offers catalogs, informational directories, newsletters, magazines, Web sites and databases, and provides a variety of interactive business, marketing and selling tools.