ASI Introduces Powerful Email Marketing Tool

September 23, 2004, Trevose, PA — The Advertising Specialty Institute, the largest member organization in the promotional products industry, today announced the launch of EmailExpress, the newest way for ASI suppliers to deliver information directly and affordably to the email boxes of 60,000 promotional products distributors.

EmailExpress, the latest in ASI’s targeted advertising solutions, empowers ASI supplier members to deliver special offers to industry distributors by executing precisely aimed email campaigns. In addition to segmented delivery, the tool also features concise reporting of results and reaches more customers than any existing similar program in the marketplace. Combined, these capabilities make the innovative product a value leader.

“EmailExpress is the latest in rich, results-driven, affordable email marketing applications,” says Timothy M. Andrews, ASI president. “Tailored specifically for the promotional products community, this tool will both increase sales for suppliers and nurture relationships with distributors.”

“Because this product is brand new, not only can we offer suppliers the freshest lists on the market, but also nearly 50% more names than other email services,” says Andrews. “This translates into an exceptional opportunity for suppliers.”

Using fresh ASI lists, suppliers can offer to send sample packs or offer specials designed for a targeted market. Distributors’ responses will be sent directly back to suppliers via email, as will automatic result reports with statistics on delivery, open rates and click-throughs.

EmailExpress is available at two very competitive price points:

• EmailExpress, at $699 per send, reaches 60,000 ASI and non-ASI distributors. Suppliers can email notifications of special offers, new products and trade show exhibitions as well as requests for catalogs, information and samples. And, ASI will assign a personal email marketing expert to assist suppliers in preparing their EmailExpress messages.
• EmailExpress Platinum, priced at $899 per send, gives suppliers all the benefits of EmailExpress as well as exposure in these ASI publications:
  • Counselor Promogram, a twice-weekly newsletter with 40,000 subscribers.
  • Briefings a monthly newsletter with 9,000 subscribers.
  • Asicentral.com home page, and will be added to ESP Supplier Specials.

In addition, Platinum level includes 30-day placement in an interactive directory of specials at www.asicentral.com and listing in the EmailExpress Weekly.

EmailExpress will be available to ASI suppliers beginning September 27, and is the latest offering from ASI that uses the power of the Internet to keep its members informed about new products, special offers and the latest industry news. Distributors will have the convenience of receiving instant email notices about the most current special offers before they expire.

Loyalty discount plans are available to ASI suppliers who qualify. For more information about loyalty discounts and the EmailExpress program, please call 800-546-1365.

Advertising Specialty Institute ( www.asicentral.com) is the largest media organization serving the promotional products industry, with a membership of 20,000 distributors (sellers) and suppliers (manufacturers) of promotional products. Suppliers use ASI print and electronic resources to promote their products to more than 17,000 ASI distributors. Distributors use ASI print and electronic resources, which contain more than 650,000 promotional products, to locate supplier products and to promote their services to buyers of promotional products. ASI was founded in 1950 and employs a staff of 400. The company offers catalogs, informational directories, newsletters, magazines, websites and databases, and provides a variety of interactive business, marketing and selling tools.