PRESS RELEASES

ASI® Expands UPS Shipping Discounts to Canadian Members

<p>Press Room Press Releases ASI® Expands UPS Shipping Discounts to Canadian Members Save 65% on Less Than Truckload Shipments and up to 25% with Other</p>

TREVOSE, PA - February 28, 2008

PRESS RELEASES

ASI® Expands UPS Shipping Discounts to Canadian Members

TREVOSE, PA – July 13, 2006 - Advertising Specialty Institute®, the largest media organization serving the promotional products industry, announced today it has negotiated a 65% discount on UPS® (NYSE: UPS) freight shipments and between 6% - 25% on other common UPS delivery options for ASI members in Canada. This is a new benefit available at no extra charge to Canadian members.

ASI distributors and suppliers in Canada who enroll in the program will save 65% on UPS freight LTL (less-than-truckload) shipping, with comprehensive cross-border service to and from Canada, and will save between 6% - 25% on other importing, exporting, domestic, express and standard shipping options.

There are now more than 10,000 ASI distributor and supplier members receiving UPS shipping discounts, saving more than $12.5 million dollars per year.

“This is the best value discount shipping program available for promotional products companies in Canada,” said Timothy M. Andrews, president of ASI. “Our affiliate relations team has worked closely with UPS to create a benefit that helps businesses cost-effectively ship products within Canada and cross-border to the U.S. and other worldwide destinations. The savings are substantial and the program is available at no extra cost to Canadian ASI members.”

“UPS is excited about launching the Canadian ASI member UPS shipping program,” said Joe Trumbull, CRM Manager for UPS. “We carefully reviewed ASI member needs and created a program that aligns to fit those needs. We are excited to offer this program and believe it will be very beneficial to our Canadian friends.”

The new discount shipping program for Canadian members provides the highest-quality shipping options from UPS, a leader in reliable global shipping, and offers flexible options for promotional products firms.

To enroll in the UPS discount shipping program for Canadian ASI members, visit www.asicentral.com/upscanada, or call ASI member services, at 800-546-1350. ASI members in the U.S. can enroll in the UPS discount shipping program at www.asicentral.com/ups.

About ASI
Advertising Specialty Institute is the largest media organization serving the promotional products industry, with a membership of 22,000 distributor firms (sellers) and supplier firms (manufacturers) of promotional products. Supplier firms use ASI print and electronic resources to market products to more than 19,000 ASI distributor firms. Distributor firms use ASI print and electronic resources, which contain more than 750,000 promotional products, to locate supplier firms and to market services to buyers. ASI provides catalogs, informational directories, newsletters, magazines, websites and databases, and offers interactive e-commerce, marketing and selling tools. Visit www.asicentral.com.