TREVOSE, PA – February 19, 2008 - Advertising Specialty Institute®, the largest media and marketing organization serving the advertising specialty industry, announced today that Timothy M. Andrews, president and chief executive officer, is co-author of a new management book Establishing a Companywide Vision for Success. 

The book is part of the Inside the Minds series, which provides proven business intelligence from leading executives at companies from around the world.  Andrews was recruited by the editorial board and selected based upon his experiences and business knowledge in developing staff and effective motivational structures.    

“There are important mentors in my career who have provided advice to help me, my staff and clients be more successful,” said Timothy M. Andrews, president and chief executive officer of ASI.  “I tried to capture best practices for colleagues in the advertising specialty industry and beyond to consider implementing at their companies to improve business results.  Motivating your staff can be challenging for any organization, and I’ve included strategies that help employees achieve short-term and long-term goals and that also help them grow professionally and personally.” 

Several concepts Andrews outlined include the importance of motivating employees by building a culture of open and honest communication, providing ways for staff to connect with clients so they can fulfill their needs better in the marketplace, and strategies to align staff to support a common purpose and an engaging environment.

Additional topics covered include assessing return-on-investment, such as monitoring staff retention levels and staff participation in company events and outings, and the importance of remembering to give back to the community.

Andrews was joined by principals from several other leading organizations in North America who were co-authors, including the president and chief operating officer of the MGM Grand Hotel & Casino and the chancellor of Temple University.

Andrews’ chapter in Establishing a Companywide Vision for Success is available at no charge by clicking here, and the book is available by clicking here.  Book copies can be ordered online at Thomson West or at Tower Books.  Andrews can be reached at tim.andrews@asicentral.com. 

About ASI

Advertising Specialty Institute is the largest media and marketing organization serving the advertising specialty industry, with a membership of over 25,000 distributor firms (sellers) and supplier firms (manufacturers) of advertising specialties.  Supplier firms use ASI print and electronic resources to market products to over 21,000 ASI distributor firms.  Distributor firms use ASI print and electronic resources, which contain nearly every product in the industry from more than 3,500 reputable suppliers, to locate supplier firms and to market services to buyers.  ASI provides catalogs, information directories, newsletters, magazines, websites and databases, and offers e-commerce, marketing and selling tools.  Visit www.asicentral.com.     

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Dawn Marie,
Executive director of corporate communications

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