ASI Launches New Credit Card Processing Technology

Online, mobile and in-store capabilities at low rates

TREVOSE, PA – December 7, 2011 – The Advertising Specialty Institute (ASI) today announced the availability of PromoPayment, a new credit card processing program that provides everything members need to accept all major credit cards and e-check payments.

PromoPayment offers merchant accounts and solutions specifically designed for the advertising specialty industry, eliminating the need to purchase costly credit card terminals or special software.

In addition, ASI members are entitled to special rates to minimize pricey surcharges for business-to-business transactions. PromoPayment guarantees savings, and members will receive a $25 gift card if PromoPayment can’t beat their existing program.

“ASI carefully selected a sophisticated technology to provide PCI-compliant credit card processing for members,” said Timothy M. Andrews, president and chief executive officer of ASI. “PromoPayment uses cutting-edge technology that smoothes the use of credit card and e-check payments – regardless of whether payments are made online, via swipe or even through mobile devices.”

In 2012, PromoPayment will be integrated into ASI’s online suite of products, making it even easier for members with a PromoPayment account to accept payments from their customers. A plug-in to QuickBooks is already available.

PromoPayment highlights:

Universal. Accepts all major credit cards online, mobile or swiped.
Simple. Easily collect deposits when you take an order. Charge the balance immediately when shipped.
Secure. 100% PCI-compliant and completely secure.
Affordable. Straightforward, competitive rates.
Accessible. Available for U.S. and Canadian members.

“We’re very excited to affiliate with ASI and introduce PromoPayment to ASI members,” said Doug Schoenberg, CEO of SofterWare Inc., the provider of PromoPayment. “We’ve found that many advertising specialty suppliers and distributors are frustrated with the costs and complexity of accepting electronic payments, and we’re delighted to offer industry solutions that are both cost-effective and tailored to their business needs.”

For more information or to order PromoPayment, call 877-837-7651 or email promopayment@safesavepayments.com.

About ASI
The Advertising Specialty Institute (ASI) is the largest media, marketing and education organization serving the promotional products industry, with a network of over 27,000 distributors and suppliers throughout North America. ASI leads the industry in technology solutions, providing cloud-based e-commerce, enterprise resource planning software (ERP) and customer relationship management software (CRM). ESP Web is the industry’s leading tool for sourcing hundreds of thousands of products. A family-owned business since 1962, ASI also provides online research, marketing, advertising opportunities, trade shows, education, award-winning magazines, newsletters, custom websites and catalogs to help members sell, market and promote their brands. Visit ASI at www.asicentral.com and on Facebook, Twitter, LinkedIn, YouTube and the CEO’s blog.

About PromoPayment
PromoPayment was designed for the advertising specialty industry by SafeSave Payments, a software company specializing in payment processing technology. SafeSave Payments was founded by a group of software entrepreneurs who wanted to help their clients collect money efficiently via credit card and electronic funds transfer. Recognizing that traditional credit card terminals added unnecessary cost and were not well-suited for flexible and efficient software integration, they created a simple solution that provides secure Web-based processing and protection of card holder information that reduces the challenges and burden of PCI compliance for small organizations.

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