TREVOSE, PA - December 21, 2010 - What’s the cat’s meow for pet gifts this holiday season? How about a balm for puppy paws or a tag that converts barks to Tweets? Furry and feathered friends alike will enjoy the Advertising Specialty Institute’s Top 10 list of unique pet gifts.

The recession-proof pet-gift industry grew from $28.5 billion in 2001 to an estimated $47.7 billion this year, according to the American Pet Products Association. And a recent American Express poll reveals 31% of consumers plan to buy their animal a gift.

The top 10 coolest pet gifts of 2010 are:

• Canine Twitterer: Dogs can tweet, too. This tag from Hammacher Schlemmer (asi/59444) lets a canine share its thoughts with followers on Twitter via a motion sensor and microphone in the tag that interprets activity and sends one of 500 pre-loaded Tweets.
• Pet Bandana: “Doo” rags. Pet bandanas with Velcro fastener from Marathon Mfg./Prestige Line (asi/68707) come in 17 color choices to match any fur coat.
• Leash: On a tight leash. Keep that dog safe and secure with this durable 5-foot leash from Rhode Island Textile Co. (asi/82307).
• Bird Feeder: A little bird told me. Keep feathered backyard visitors happy with this tall, clear bird feeder with multiple perches from S & K Manufacturing (asi/84325).
• Pad Balm: Give me your paw. Moisturize and protect puppy’s paws with this thick, natural pad balm from Solar Advertising (asi/88148).
• Pet Umbrella: It’s raining cats and dogs. Hammacher Schlemmer (asi/59444) has an inverted bumbershoot umbrella that forms a waterproof cocoon around a small dog.
  
  
  
• Gravy Mix: Ride the gravy train. Humans shouldn’t be the only ones eating fabulous food this holiday season. Furry friends will appreciate this beef or white gravy mix from Ingredients Corp. of America (asi/62649).
• Scoop N’ Clip: What’s the scoop? This paw-shaped food scooper from the WOV-IN Group (asi/92980) has a 1-cup capacity and doubles as a food-bag sealer.
• Waste Bags: Look out behind you! This dog-shaped container from Handy Products Line (asi/78206) feeds 20 poly waste bags out its backside.
• Canine Shower Stall: Rubber ducky. The groomer comes to the home with this canine shower stall from Hammacher Schlemmer (asi/59444)that features 16 water-jet nozzles and a showerhead to wash and rinse a pet in an enclosed space.
  
  

To see a YouTube demonstration of many of these products, click here.

“A still-booming pet industry delivers creative gifts that delight pet and owner alike,” said Timothy M. Andrews, president and chief executive officer of ASI. “Whether your dog Tweets or your backyard birds fly the coop, there’s something for everyone on this year’s top 10 list.”

For more information, contact Melinda Ligos, ASI’s editor-in-chief and senior VP of professional development, at (215) 953-3434 and mligos@asicentral.com.

About ASI
The Advertising Specialty Institute (ASI) is the largest education, media and marketing organization serving the advertising specialty industry, with a membership of over 26,000 distributor firms (sellers) and supplier firms (manufacturers) of advertising specialties.  Supplier firms use ASI print and electronic resources to market products to over 22,000 ASI distributor firms.  Distributor firms use ASI print and electronic resources, which contain nearly every product in the industry from more than 3,500 reputable suppliers, to locate supplier firms and to market services to buyers.  ASI provides catalogs, information directories, newsletters, magazines, websites and databases, and offers e-commerce, marketing and selling tools.  Visit ASI online at asicentral.com and on Facebook, Twitter, LinkedIn, YouTube, the CEO's blog and the ASI Social Network.

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