ASI Announces Technology Integration Between ESP And Aturian

TREVOSE, PA – April 26, 2021 – The Advertising Specialty Institute^® (ASI), the largest membership organization in the North American promotional products industry, today announced industry newcomer Aturian is the latest tech-centric company to integrate its business system with ESP^®, the leading product database and technology platform.

Chicago, IL-based Aturian provides a cloud-based ERP tool to distributors to simplify business management. Under the exclusive, four-year agreement, Aturian users with ESP will source products directly in ESP or through integrated ASI supplier catalogs from within Aturian, rapidly creating proposals and orders via authentication within Aturian’s system.

Aturian was founded in 2020 by company President Atul Shevade, former CTO of Corporate Imaging Concepts (asi/168962), a $90 million Top 40 promo distributor.

“We’re delighted to work closely together with ASI to deliver tight integration with ESP, the industry’s most sophisticated product database, to Aturian users,” said Shevade. “As the economy gets ready to recover, the integration with ESP will enable sales teams to quickly create proposals and quotes and to leverage the tremendous power of the integrated solution to make up for lost time during the pandemic.”

“We’re delighted to work closely together with ASI to deliver tight integration with ESP, the industry’s most sophisticated product database, to Aturian users,” said Aturian's Atul Shevade

Bob DeFord, ASI’s senior vice president of distributor sales and marketing, said, “I’m thrilled Aturian users can take full advantage of integration technology that provides the very best ESP has to offer. This combination means greater efficiency and business management for users and is a clear win for all.”

For more info, please contact Mike D’Ottaviano, ASI’s executive director of corporate accounts, at mdottaviano@asicentral.com.

About ASI
The Advertising Specialty Institute (ASI^®; asicentral.com) serves a network of 25,000 suppliers, distributors and decorators in the $20.7 billion promotional products industry. ASI’s flagship product, the technology platform ESP^®, manages the industry’s entire supply and marketing chain. ASI also produces award-winning digital content, live events and educational programs that enable companies in 53 countries to be more efficient, productive and profitable. ASI’s media and research operation provides the most authoritative business content in the industry, and the ASI Certification Program features 200+ live and online education courses for industry professionals. The company, family-owned and -operated since 1962, is proud to have been consistently ranked among the “Best Places to Work” in Philadelphia and Bucks County, PA.