ASI Delivers Latest Round Of Performance-Enhancing Features To ESP®

TREVOSE, PA – April 28, 2015 – The continuous investment in superior technology made by the Advertising Specialty Institute^® (ASI) took another leap forward today with the release of its latest feature enhancements to ESP, including faster login and more intelligent search of the industry’s most accurate and comprehensive product database.

By re-engineering the 100+ server infrastructure supporting the technology powering the ESP suite of products, ASI’s user experience, product development and support teams were able to deliver an even better user experience and performance to the distributors, suppliers and decorators doing business together on ESP.

“ASI annually invests millions of dollars to keep pace with rapidly changing technology and to ensure that everyone who relies on ESP to help run their business enjoys even faster, easier access to the richest database available in the industry,” said Timothy M. Andrews, president and chief executive officer of ASI. “Our most recent improvements to ASI’s ESP were designed, as always, with the user’s total experience in mind, to keep them moving forward without skipping a beat.”

ESP’s “remember me” feature ensures that all users logging on today can still access their search history, user name and password, along with all products saved to their clipboards. ESP also recently introduced a new URL, www.searchESP.com, making it easier to remember and log on.

Plus, “Top Seller” now features 20 additional advertising positions.

In addition to updating ASI’s flagship product ESP, the company also made numerous enhancements to ESP Websites, including:

• New side navigation menu to make browsing products easier. Update available on existing and new ESP Websites.
• Saved searches maximum increased to 500.
• Product detail page with even more imprinting colors, locations, artwork and proof services.
• Made-in-the-USA products searchable by end-users.
• Shipper charges now visible. Plus, distributors can enter their own shipping info by weight and size.

ASI will demo its latest ESP features at its upcoming ASI Show^® New York Tuesday, May 5 and Wednesday, May 6 at the Javits Center. The show will also feature a special ESP 25th anniversary education Power Session, “Getting the Most out of ESP: 20 Tips in 20 Minutes,” Tues., May 5, 4:30-5 p.m. on the show floor with Rob Watson, ASI’s senior VP of marketing and digital experience.

About ASI
The Advertising Specialty Institute (ASI) is the largest media, marketing and education organization serving the promotional products industry, with a network of over 25,000 distributors and suppliers throughout North America. ASI leads the industry in technology solutions, providing cloud-based e-commerce, enterprise resource planning software (ERP) and customer relationship management software (CRM). ESP Web^® is the industry’s leading tool for sourcing hundreds of thousands of products. A family-owned business since 1962, ASI also provides online research, marketing, advertising opportunities, trade shows, education, award-winning magazines, newsletters, custom websites and catalogs to help members sell, market and promote their brands. Visit ASI at www.asicentral.com and on Google+, Facebook, Twitter, LinkedIn, YouTube and the CEO’s blog.