The ASI Show Launches Personalized Tracking Reports

Comprehensive statistics for ASI Show and Advantages Roadshow exhibitors

TREVOSE, PA - April 21, 2011 - The ASI Show today announced the launch of Show Statistics, a personalized monthly report that tracks show-specific attendance metrics and demonstrates a return on investment for exhibitors and sponsors for all ASI trade shows and the Advantages Roadshows.

Key stats in the report include exhibitor leads scans by show and by region and number of scans compared to competitors based on usage of Showcare’s scanner, the official ASI Show leads-retrieval provider.

A team at ASI consolidates data from a variety of sources to create comprehensive reports tracking all ASI shows and roadshows for exhibitors and sponsors. The tailored reports are emailed monthly along with ASI Media, ESP and LogoMall media statistics. The reports are also available online.

The Show Statistics report features:

One-stop reporting platform at www.asi-mediastats.com.
Monthly email with all ASI Show and Roadshow attendance metrics.
ESP clicks metrics including top products searched, 30 days pre- and post-show.
Marketing efforts pre- and post-show.
Regional analysis for each show by state.

“We’re certain the Show Statistics monthly report for exhibitors, combined with our monthly media stats report, will better enable exhibitors to maximize their results and meet their business goals and plans,” said Karen DiTomasso, ASI vice president of sales.

ASI hosts five annual ASI Shows in Orlando, Dallas, New York, San Diego and Chicago, along with over 70 Advantages Roadshows and ASI Holiday Preview Tours.

For more information, contact Karen DiTomasso, vice president of sales, at 215-953-3768 and kditomasso@asicentral.com.

About ASI
The Advertising Specialty Institute is the largest education, media and marketing organization serving the advertising specialty industry, with a membership of over 26,000 distributor firms (sellers) and supplier firms (manufacturers) of advertising specialties. Supplier firms use ASI print and electronic resources to market products to over 23,000 ASI distributor firms. Distributor firms use ASI print and electronic resources, which contain nearly every product in the industry from more than 3,200 reputable suppliers, to locate supplier firms and to market services to buyers. ASI provides catalogs, information directories, newsletters, magazines, websites and databases, and offers e-commerce, marketing and selling tools. Visit ASI at www.asicentral.com and on Facebook, Twitter , LinkedIn, YouTube and the CEO’s blog.

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