TREVOSE, PA – April 23, 2010 – The Advantages Roadshow, managed by The ASI Show, announced today that preliminary numbers show 465 distributors participated in the first leg of the California portion of the 2010 tour.

The largest and best-attended traveling show in the advertising specialty industry traditionally delivers more attendees than other traveling shows.  In 2009, more than 11,000 distributors attended an Advantages Roadshow. 

Distributors in California – shows were held in Van Nuys, Ontario, Newport Beach, San Diego and Phoenix – spent time with leading suppliers introducing the latest advertising specialties.

The impressive exhibitor list included:

• Aunt Beth’s Cookie Keepers, asi/37465
• American Ad Bag, asi/35290
• Bodek and Rhodes, asi/40788
• Debco, asi/48885
• Fields Mfg., asi/54100
• Hit Promotional Products, asi/61125
• Hotline Products, asi/61960
• Leashables By Oralabs, asi/66715
• Marathon Mfg./Prestige, asi/68707
• Molenaar, asi/71980
• Sweda, asi/90305
• Target Industries, asi/90640

A total of 76 attendees also enjoyed free education designed to help them sell in any economic environment.  Sessions included “Getting Started in the Advertising Specialty Industry,” for new distributors who want to sell promotional products; the “Exhibitor Presents” session, featuring hot products; and the “Sell More Products Faster with ESP Web and ESP Orders” session, which outlined the instant access, intelligent search, innovative marketing and integrated ordering features of these new services.    

All distributors are invited to attend the Advantages Roadshow for free, and can either register on-site with a business card or can pre-register on each city’s to receive exclusive exhibitor specials and show updates in advance.  Suppliers interested in exhibiting may contact Nick DiNicola at ndinicola@asicentral.com, or their ASI Show rep at 1-877-ASI-SHOW.

The Advantages Roadshow moves on to visit Boise, Salt Lake City, Denver, Albuquerque and Las Vegas May 10-15, co-locating with the Stitches Roadshow in Denver, allowing attendees and exhibitors to experience two shows in one and providing decorators with opportunities to meet equipment, software, supply and service providers face-to-face, see new wearables vendors, enjoy valuable education and network with other decorators.

To see the entire exhibitor list, which includes these respected industry suppliers: 

• Augusta Sportswear, asi/37461
• CFS Promotions for Now!., asi/42989
• Graphco Line, asi/57956
• Hit Promotional Products, asi/61125
• Leanin’ Tree, asi/66653
• Leashables By Oralabs, asi/66715
• Marathon Mfg./Prestige, asi/68707
• Nissun Cap, asi/73979
• Noteworthy, asi/74360
• PrintingForLess.com., asi/79558
• SanMar, asi/84863 
• Sweda, asi/90305

“The Advantages Roadshow targets 130,000 industry distributor salespeople from more than 22,000 ASI distributor companies,” said Timothy M. Andrews, president of The ASI Show.  “Suppliers can easily meet hundreds of distributors each week, and that’s more than they could meet through personal phone calls in the same amount of time.”  

Reactions from attendees have been positive.

“The Advantages Roadshow is an excellent all-in-one destination because we can spend a lot of time with a lot of people – many more than we could with traditional sales calls,” said supplier Lizzie Jones of Logo Mats, Inc. (asi/67849).  “In these challenging times, this is an excellent choice.”

“We met with so many leading suppliers I almost lost count,” said distributor Kathy Tarla of Joyful Ventures in San Diego.  “It’s a great way to do business efficiently, without having to travel too far or spend a lot of money.”

About the ASI Advantages Roadshow
The ASI Advantages Roadshow is the official traveling tradeshow of ASI, visiting over 70 top cities throughout North America every year. The ASI Advantages Roadshow is the largest and best-attended traveling show in the advertising specialty industry, connecting more top industry suppliers with more quality distributors and salespeople than any other traveling show. In 2010, the Advantages Roadshow is also co-locating with the Stitches Roadshow in three locations. Visit the Advantages Roadshow and ASI online at advantagesroadshow.com and on Facebook, Twitter, LinkedIn, YouTube and the CEO’s blog.  

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