TREVOSE, PA – April 27, 2009 - Advertising Specialty Institute^®, the largest media and marketing organization serving the advertising specialty industry, today announced the launch of ASI Store, a new online shopping site available to distributors, suppliers and decorators around-the-clock. 

ASI members can easily purchase a variety of ASI’s award-winning digital and print products, including the ESP Online business tool, customized LogoMall company websites, ASI catalogs and subscriptions to Counselor®, Successful Promotions®, Advantages™, Stitches® and Wearables® magazines.

Potential ASI members can apply online for membership as a distributor, supplier or decorator in the promotional products industry and pay for the membership fee online.

Customers can pay online for all items offered currently by using a major credit card, making the purchase process faster and more convenient.  

“We’ve made it easier for distributors and suppliers to purchase exclusive ASI products and services online to help them market themselves and grab market share, especially in these challenging economic times,” said Timothy M. Andrews, president and chief executive officer of ASI.  “Online sales are growing at four times the rate of offline, and ASI built the ASI Store to respond to this trend and to provide the 24-hour access that businesses require.”

“ASI sales representatives will continue to provide the excellent service our customers expect and the ASI Store will allow greater flexibility for businesspeople operating from distant time zones, at night or on the weekends,” said Rich Fairfield, publisher and senior vice president of ASI.  “Online shoppers will also enjoy the same prices that they would receive in-person.”   

The ASI Store will continue to expand in the coming months to provide the ability to purchase any level of ASI membership online, and print and digital advertising for all six of ASI’s magazine brands, the Email Express e-newsletter and any of ASI’s 10 catalogs. 

To visit the ASI Store, click here.  For more information, contact Rich Fairfield, publisher and senior vice president, at rfairfield@asicentral.com.

About ASI 
Advertising Specialty Institute is the largest media and marketing organization serving the advertising specialty industry, with a membership of over 26,000 distributor firms (sellers) and supplier firms (manufacturers) of advertising specialties.  Supplier firms use ASI print and electronic resources to market products to over 22,000 ASI distributor firms.  Distributor firms use ASI print and electronic resources, which contain nearly every product in the industry from more than 3,500 reputable suppliers, to locate supplier firms and to market services to buyers.  ASI provides catalogs, information directories, newsletters, magazines, websites and databases, and offers e-commerce, marketing and selling tools.  Visit asicentral.com.

Contact

Dawn Marie,
Executive director of corporate communications

Email industry news and press releases to Chris Ruvo, Digital News Director and Promogram Editor at cruvo@asicentral.com

If you’re a reporter or other member of the news media, please email press@asicentral.com