If you follow the social media accounts of Top 40 distributor Geiger (asi/196480), chances are you know all about their light tower, which is lit up for holidays, sporting events and even to raise awareness and support.

But did you know that the tower was the idea of Geiger CEO Jo-an Lantz? Or that it’s constructed out of 25 tons of steel and is completely solar powered?

In the latest Social Angle podcast, first streamed live on Facebook, ASI Media’s Vinnie Driscoll chats with Chris McKee, SVP and CRO at Geiger, about the history of the tower, how the company decides what to light it for, and how it has impacted the firm’s social media.

If you're curious about one of the industry’s most unique pieces of real estate, then give this podcast the green light!

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It must be Christmastime if the tower is lit up green and red at Geiger!

We lost a wonderful, kind, and caring person when Laura Bosse, our VP of HR, passed away on Friday. Our light tower is lit up in her favorite color to honor her and remember the impact she had on so many lives. 💕 She will be missed. pic.twitter.com/5cMiUgzN5H

— Geiger (@geigergetsit) March 28, 2022

In honor of recently deceased employee Laura Bosse, Geiger lit their tower purple, her favorite color.

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A post shared by Geiger (@geigergetsit)

In support of the people in Ukraine, Geiger lit their tower blue and yellow.