Episode 98: Do You Have the ‘Write’ Stuff?

ASI Media’s Vinnie Driscoll discusses the importance of social media copywriting with wordsmith Kristine Shreve.

The Social Angle 4/13/2022

Never underestimate the importance of copy when crafting social media marketing content. A great message can be persuasive and lead to an action, like a comment or a click. And a poor message can completely derail the intent.

Just ask the folks over at J.C. Penney.

In the latest Social Angle podcast, first streamed live on Facebook, ASI Media’s Vinnie Driscoll chats with writer and editor Kristine Shreve about the crucial role copy plays in social media posts, how to ensure your messaging is strong, and more. The two also discuss their biggest pet peeves when it comes to grammar.

If you’re looking to take your social media copywriting game to the next level, then this episode is for you!

Podcast Chapters
1:05 Introducing Kristine
4:17 Why copy matters
8:25 Tips for ensuring verbiage aligns with creative
13:23 Tools for creating strong copy
35:01 Biggest grammar and spelling pet peeves

More Multimedia

Do spelling and grammar on social media matter to you?#Poll
— ASICentral (@asicentral) April 4, 2022

Poll results from ASICentral's Twitter account shows that over 85% of people care about spelling and grammar on social media.