If content is king, then video content is the emperor. And nobody knows this better than Jeff Anderton of Utah-based SnugZ USA (asi/88060).  

Anderton, the cutting-edge director of content and creative mind behind some of SnugZ’s most ambitious projects, once owned a video production company before formally entering the industry.  

Now with SnugZ for almost seven years, Anderton leans heavily on that experience to create content that resonates with viewers. From case studies to product videos, Anderton employs an array of techniques to help SnugZ stand out from the crowd.  

In the latest Social Angle podcast, ASI Media’s Vinnie Driscoll picks Anderton’s brain about how much effort goes into the creation of his videos, social media’s impact, and advice for anyone looking to take their content game to the next level. The two even discuss Anderton’s latest augmented reality creation, Swagar! 

If you’re looking for content inspiration, there’s no doubt you’re in the right place! 

More Multimedia

An example of Anderton's slickly produced video work for SnugZ.

Swagar, SnugZ's new augmented reality creation. Click here to try it out!