In the classic 1989 film Field of Dreams, there’s a scene where Kevin Costner’s character is convinced to create a baseball diamond in the middle of his cornfield. “Build it, and they will come,” a voice whispers, and the rest is history.

Of course, when it comes to great content like podcasts, just because you create it doesn’t mean people are going to find it. You have to know how to market and distribute it, too.

"The first thing you need to think about is: 'Who is my audience, where are they listening, and is this podcast host going to distribute in a place where I'm going to get the listeners I need?'"– Suze Cooper, Audio Specialist

In the latest episode of the Social Angle podcast, which first aired during a live chat on Twitter Spaces, ASI Media’s Vinnie Driscoll chats with multi-talented audio specialist Suze Cooper about best practices on how to do just that. Cooper provides some great practical advice on how to get your podcast found, including best directories for storage, SEO tips and, of course, how to use social media for promotion. 

If you’ve got a great podcast but have no idea how to distribute it, this is the Social Angle you’ve been waiting for!  

Podcast Chapters (Available Only on Desktop)
1:26 Stats on podcasts
2:27 Best directories for hosting your podcast
12:48 Do I have to pay for hosting?
14:55 How important is SEO?
20:53 Should I be doing video podcasts?
24:27 Podcasts and social media promotion
30:52 Analytics and how to determine success
34:59 Questions and answers