Episode 74: Why Sustainability Matters
Younger generations are social media savvy and eco-conscious, which bodes well for sellers of green merch.
Are sustainable promotional products worth the investment? According to Kelly Brown, director of marketing and operations at Green Giftz, they are.
“You can convince your clients about products that are retail-forward with longer life cycles if you build that relationship and know how to sell the story,” says Brown.
“We have a new generation coming through that won’t request, but demand, sustainable products.” – Kelly Brown, Green Giftz
In this informative Social Angle podcast, ASI Media’s Vinnie Driscoll and Brown, a five-year veteran of the promo products industry and self-proclaimed earth-lover, discuss the advantages of selling eco-friendly merchandise, why it’s important to the industry and the vital role social media plays in it all.
If you’re looking to position your promo company as a socially conscious one, or are just curious about sustainability, this episode is for you!
Podcast Chapters (only available on desktop)
1:33 Introducing Kelly Brown
4:18 Why sustainability products are important
9:00 Are green products harder to sell during a pandemic?
13:25 The effect of supply chain issues and inventory shortages
16:42 Products that are hot at Green Giftz
20:48 Importance of social media
Watch on YouTube