LinkedIn is where it’s at. If you can believe it, the popular B2B social media network turned 18 in 2021.

While it may not get the exposure that its peers TikTok or Facebook receive, it would be a serious mistake for any promo professional to overlook its potential. However, overeager salespeople and tone-deaf cold emails have given the platform a bad reputation.

If you’ve written off LinkedIn as not worth your time, we encourage you to reconsider. According to Hootsuite  “LinkedIn saw a 55% increase in conversations among connections, a 60% increase in content creation with a 473% increase in Live video creation during 2020.” In short, LinkedIn poses a huge opportunity for promo professionals to leverage credibility and authority to expand their network and source potential leads through social selling.

“Whatever we can do to lift up the industry, that’s what we want to do.” – Jay Busselle, FLEXpoint Social Selling

But how can promo professionals achieve that without offending their audience? That’s where the FLEXpoint Social Selling team comes in. Managing Partners Jessica Gibbons-Rauch and Jay Busselle launched FLEXpoint earlier this year to help promo professionals succeed on LinkedIn. Using their proven strategy and tactics, they’re helping promo pros share their unique story to forge long-term relationships that lead to sales. In this episode, Busselle and Gibbons-Rauch chat with ASI Media’s Melissa Newman to talk all-things social selling, LinkedIn marketing tactics, and even give Newman’s LinkedIn profile a makeover. It’s a fun and informative episode, so let’s dive in!

Podcast Chapters (only available on desktop)
02:34: The FLEXpoint Origin Story
04:38: How FLEXpoint Can Help You
12:23: Social Selling On LinkedIn
23:45: LinkedIn Profile Makeover

Jessica Gibbons-Rauch

Watch on YouTube