When business came to a screeching halt last spring, many promo companies had to pivot and sell PPE just to make ends meet. One distributor based in New Jersey took it a step further.

Wendy Ferber and Andy Nadel, the husband-and-wife team behind Pride Products, made a crucial decision during the pandemic that led to a new business opportunity called ConnectRship. Borne out of a desire to stay connected with clients as everyone went remote, and based on a love of game night, this new venture provides clients with a fun virtual game experience that assists in developing and maintaining relationships.

Wendy Ferber, left, and Andy Nadel, co-CEOs of Pride Products. 

In this insightful Social Angle podcast, ASI Media’s Vinnie Driscoll talks to Nadel and Ferber about this pivot, the success they’ve had with their new business ventures, including ConnectRcentral, and, of course, their use of social media. They also end the podcast with a fun game of trivia.

Don’t miss this exciting and informative episode!

Podcast Chapters (only available on desktop)
1:01: About Andy and Wendy and their promo business
1:43: Bingo! A new business is born
10:04: Family game night - the inspiration for ConnectRship
19:22: Use of social media
21:00: Will virtual events remain popular?
25:18: Let's play trivia!

Watch on YouTube