You’ve done everything right: you set realistic smart goals, appropriate KPIs and started on one platform. You did your audience research, defined your voice on social media and even planned out an editorial calendar. You’re feeling pretty good about your social strategy and just know you’re going to knock it out of the park. Then three months go by and you haven’t had any traction. Your follower count hasn’t grown, your audience doesn’t engage and you’re pulling your hair out over how low your organic reach has been. It’s frustrating to see, but sometimes you have to bite the bullet and pivot your social media strategy. But how do you know when it’s the right time?

“This is just a reminder to build a strategy that is agile. Social media moves too fast to be married to a platform.” – Jayde Powell, Drink Sunwink

In this episode of The Social Angle, ASI Media’s Vinnie Driscoll and Melissa Newman dissect a recent Twitter thread from Jayde Powell, head of social and community at Drink Sunwink, who shared actionable tips on revamping your social media marketing strategy for better results.

If you're contemplating a change of strategy but don't know if it's the right time, then this episode is for you!

Podcast Chapters (only available on desktop)
5:57: When it’s time to pivot
15:55: Track your metrics
28:15: Ideal timelines
38:00: Embrace what makes you unique

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Jayde Powell's tweet thread, the inspiration for the episode:

i want to share what i’ve been learning as i’ve been implementing our social strategy at sunwink. pic.twitter.com/9MmfXn9cEy

— jayde i. powell (@jaydeipowell) May 7, 2021