Back in the late 2000s, social media began to evolve from a daily-grind digital respite into a burgeoning marketing channel for businesses. But few knew how to navigate this new-fangled technology or understood its professional benefits.

Unless, of course, your name was Dana Zezzo.

In the latest episode of The Social Angle podcast, ASI Media’s Vinnie Driscoll fires up the DeLorean and takes a trip back in time with Zezzo of Top 40 distributor American Solutions for Business. The two discuss what social media was like in the promotional products industry in the 2000s, as well as what inspired and influenced Zezzo, the networks he used, and why he still believes in the power of social media.

The two also talk about the legend of “The Zoint,” Zezzo’s calling card and social media claim to fame.

Grab a cup, buckle up and enjoy this wild ride back in time!

Podcast Chapters (only available on desktop)
0:54: Introducing Dana
3:14: What inspired Dana to embrace social media
18:55: The legend of "The Zoint"!
25:29: What Dana does now for social media
28:28: Why Dana still believes in the power of social media

Watch this episode on YouTube

Quotes

"If social media was bitcoin, Dana Zezzo would be rich." –Danny Rosin, Brand Fuel

"How do you stand out in a picture when you're only 5'4"? So I began pointing and it kind of stuck. It was one of those goofy branding accidents that worked." –Dana Zezzo, on "The Zoint"

"Dana Zezzo is the OG of promo social media!" –Charity Gibson, Peerless Umbrella